Thursday, May 15, 2014


Outdoor Retailer/SLC

The outdoors world has its superstars but it's nothing like the in world of sports…where name droppers---with serious recognition and athletic creds- are able to move merchandise off the shelves, based on their names alone.

Companies making gear for cold weather pursuits-backcountry, hiking, trekking---need to rely on their high integrity, reputation, and functionality of their apparel offerings--- with proven reliability- and backed by warranties. That way 'smaller' brands without marketing muscle…can thrive.

Salomon is one of those labels that stand for quality and innovation. It is on the backs of outdoors types around the world-because the apparel ( and footwear -a later post) are made to move, protect and perform…with top tier textiles and design features…that are durable. Has to be---!

Highlights from Fall 2014

Super Halo Hoodie jacket-Matador/black,--there is a women's version too
Keep warm in a DWR treated 800 fill down with a Pertex Quantum® face and lining -lightweight, strong (resists tearing), water resistant and moisture wicking so doesn't trap sweat/humidity- for ultimate comfort on a freezing cold day/night. In green/black too (M). ($375)

Motion Fit---Minim Softshell top pant with strategically placed stretch gussets for improved all around athletic mobility-skiing, hiking, scrambling …minimalist gaiter keeps the debris out of boots

The Minim Softshell top pant ($200) is breathable, and moisture wicking…  has a matching jacket of made of Gore-Tex Active fabric a version pictured below, MOTIONfit technology for waterproof stretch ($375)...

really see the seam details…special shaping around knee for greater resistance and freedom of movement-waistline stays in place with extra volume whether stepping up or squatting down…no cold spots.

Soulquest waterproof Gore-Tex Pro 3L jackets/pants-for men/women…have venting areas and strategically placed zip pockets that won't interfere with a backpack straps. Longer back…keep snow out. Designed with pro skiers…the men's pant are kinda a bib cut top-cinches in with jacket -
Women's…Gore-Tex Pro 3L technical attire

matching water proof pant-seam details are easy to see MOTIONfit to move…zip pits up/down leg help w venting and ez on/off too

men's-for big lines---technical jacket, can't see but the insulated mid layer has  SMARTSKIN construction-for mover, a Napoleon pocket accessible when wearing a jacket or pack, and hollow fiber insulation making it light and packable-and easy to wear on its own in warmer temps.

backcountry-nordic-alpine skiing-serious protection that won't constrict-and in these colors-be seen too.

Minim  synth jacket breathable protection-  MOTIONfit technology-reach up and the jacket won't lift up, articulated elbows and shoulders specially placed to allow freedom of movement…with Minim soft-shell pant.

Gore-tex Active  and MOTIONfit technology
can see with the arm and leg lifted on the mannequin-still full coverage...