Branta™ is Canada Goose's contemporary outerwear brand- inspired by this upscale label's celebration of its heritage style.
Travel Collections- all performance wear items enabled with massive doses of on-trend chic...perfect for the urban market who needs protective warm outerwear---but does not require the "umph" of some of Canada Goose's highly technical separates like their new technical shells (our review).
Think= the Canada Goose functional outerwear individuals layer up on for summit jaunts to Mt Everest as gushed about in Outside magazine vs skiers off-piste attire in St. Moritz or Aspen glam appropriate in a Branta parka- suitable for featuring in the glossy GQ.
Or appearing on the #4 or 5 train in our case-as even Mayor Bloomberg rides that subway line and would look rather debonair in wintry NYC-outfitted in an understated, top-of-the line Branta™ down jacket. And we think he doesn't even ski.
What distinguishes Branta™ from other high end labels---including those by big name designers who--- like also sell handbags and perfumes (in-house or licensed)...are the no compromise ever... technical aspects of the pieces combined with modern silhouettes..."while staying authentically Canadian," according to a quote we pulled from the press release-stated by Dani Reiss, President and CEO of Canada Goose.
Top materials include waxed cotton, cashmere and luxurious 'tricked out' wool from the Italian fashion house Loro Piana---with woven protection built in courtesy of the company's Storm System® technology.
And weather tough textiles too-including laminated fabrics for moisture wicking, waterproof-windproof protection...all delivered in rich colors that inspire the Great White North...Silverbirch, Arctic Dusk, Arctic Surf, Ocean, Cedarwood, Harvest and Arctic Tundra.
Canada Goose and Branta™ no surprise here-available in several high end retail establishments-Barney's, Nordstrom's Paragon Sports, Bloomingdales.com, Gorsuch, Saks 5th Ave, The Tannery, Canadian Icons---to name a few.
INFO: CANADA GOOSE---BRANTA