Saturday, August 31, 2013

ATHLETA LATE FALL/HOLIDAY 2013 Performance/Lifestyle Apparel+Accessories Part 1

Powerluxe  Revelation Tight $79-moisture wicking/breathable, streamlined Power Pilayo® . Plié Tank $54-some support (A-B cups)...we like the longer length---would wear with low cut jeans.
257 West 17th Street, NYC

Part 1

Even if you don't get your "practice" on- (as in Yoga)...Athleta always delivers so much a full fledged gals' brand that can outfit practically any female on most occasions not requiring formalities.

In fact-this is the label we wear the most---and would not be surprised if parent company GAP gets all those rosy earnings reports due to this California based division...that's opening brick+mortars across America. Now.

For Fall/Holiday 2013 (deliveries start October)...colder dwelling individuals get an assortment of chunky knits to keep them we started the media preview at Brick NYC...

close up of space-dye knit-in scarves

deep fuscia pink-big deal for this collection-in a thick braided hairband 

infinity scarves

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faux fur-the only kind to wear

V.Fraas chunky  pom-pom top beanies $28
When we saw this tricked out mannequin---as snowboarders ---we thought, now we're talking...this is a well made ensemble (Printed Sun Valley Ski Jacket $178,  Fall Line Ski Pant $218) -made for the snow.
Printed Sun Valley Ski jacket-in this pretty Flint Grey Herringbone Swirl-is a wind/water resistant soft-shell-layer under (or not), helmet compatible+magnetic collar

side zip on arm-for ski pass

adjustable waist

helmet compatible---and adjustable hood with one hand

ez to close-magnetic collar
Fall Line Ski Pant made from Pilayo® moisture wicking/breathable, UPF 50+, reflective trim, banded cuffs won't ride up + keep snow out. Tapered silhouette-but can fit basic long john layer underneath for extra warmth.

Downalicious warmth---in this Sparkling purple/Nightshade purple interior vest...$138...and below-in the jacket ($178)-Pumpkin Orange/Red Spice interior...and the Black/Flint Grey CYA Coat ($228).

asymmetrical zip, curved silhouette---sophisticated version of a winter staple

Lightweight warmth (InsulEight 800-fill down) that packs down well for travels, flattering princess lines and stitching/quilting pattern flatter a gal's curves.
Sittin' pretty-Downalicious CYA coat---drawstring seals out the cool breezes and attached hood seals in the warmth.
Toasty Buns Short $69 lightweight warmth via Primaloft® insulation-are adorable...side zip angled front pockets=we would live in these---over thick tights.

Another winner-lots of brands have quilted skirts---but Athleta's version is flattering-with a bold front zip, snap close, angled pockets...slip this on over base layers for instant après ski attire

back yokes, wider waistband +quilting patterns-warmth without the bulk

rain/snow banisher-Drizzel Rain Shell $148-waterproof, fully seamed, machine washable, side zip  pockets,  2 way zip center and pit zips helps for breathable-ness-in a wallflower print-

tab collar closure-secure fit

attached hood w/ built in visor shield cinches down for extra protection and stuffs down into zipped back pocket=travel pillow. HANDY
One of our fans-a classic trench with thoughtful details---like side belt with buckles that adjust...after all-like never tie a trench belt-Athleta moves it to the side seams. SO smart.
zipper close w/ a snap close storm flap, epaulet details at shoulder,,,

side belt/buckle...cinches i for flattering fit

lined interior


Ridgeview Vest $158-625 fill down w/ removable hood+faux fur. Handy pockets w/ zip closures

Slouchy easy warmth-the Pasana Sweater $98-super soft cashmere---good to wear with fitted jeans or leggings ---or the adorable Toasty Buns Short-pictured above.
Freedom Chaturanga™ Yoga Knicker $59-wicking recycled poly-long leggy look

The Bettona series---come in several silhouettes...the Colored Denim Jegging-has a jean-like fit and details like front/ back pockets and metal rivets- that make them a bit more polished than the average. $79

Very practical versatile too---can wear hiking- as well as with a nice top and a swap of footwear---for urban excursions.

classic Revelation  pant style-with a wide waistband that flatters and stays put- with stretchy/UPF 50+ Power Pilayo®-mid rise, flare legs, internal key pocket breathable Coolmax® crotch

top/bottom layering options-L/S and tanks-tights=colorful prints and saturated tones

half-zips and matching tanks...layer up or on their own

Diamond Peak Half Zip-non chafing naturally insulating wool-great hand feel $98-w/ matching bottom

Diamond Peak Half Zip-back view....