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Showing posts from August, 2013

ATHLETA LATE FALL/HOLIDAY 2013 Performance/Lifestyle Apparel+Accessories Part 1

257 West 17th Street, NYC

Part 1

Even if you don't get your "practice" on- (as in Yoga)...Athleta always delivers so much more...as a full fledged gals' brand that can outfit practically any female on most occasions not requiring formalities.

In fact-this is the label we wear the most---and would not be surprised if parent company GAP gets all those rosy earnings reports due to this California based division...that's opening brick+mortars across America. Now.


For Fall/Holiday 2013 (deliveries start October)...colder dwelling individuals get an assortment of chunky knits to keep them warm...how we started the media preview at Brick NYC...







When we saw this tricked out mannequin---as snowboarders ---we thought, now we're talking...this is a well made ensemble (Printed Sun Valley Ski Jacket $178,  Fall Line Ski Pant $218) -made for the snow.





NIKE PRO ELITE KNIT-Performance Wear for Women Fall 2013

Nike Pro Elite Knit, is an innovative application of warp-knit construction that does away with chafe potential/bulky seams. Smartly-the collection also incorporates body mapping technology-specifically where women sweat-to construct  breathable, moisture wicking ventilation zones in the form fitting super lightweight knits.

Actually the Nike Pro Elite Knits remind us of all the top of the line socks we write about 2x a year- from the Outdoor Retailer tradeshow. (Fall 2013 review parts 1 and 2---) Virtually seamless, specially woven---remove sweat and keep the feet dry---are givens---and anti-microbial too. Plus the prints and colors for these bumped up socks- are staggering...something we expect Nike will do too thought he colors here are pretty enough. From the press release...  “We were inspired by what we saw in footwear with Nike Flyknit, which created a virtually seamless upper,” says Nike Women’s Training Product Craft Director Jamie Lee. “Our approach was to create a seamless …