Tuesday, January 25, 2011

LEVI'S® LAUNCHES NEW JEANS COLLECTION---USING LESS WATER







Hitting store shelves NOW---









  

Fresh drinking water, not oil--- is the world's most needed/precious commodity---and eventually we will all have to meaningfully pay up- to drink up.


Clothing manufacturers taking the lead in reducing the amount of H2O consumption....in the finishing process of denim include the Levi's® brand---with it's tweak of its MO *reducing the number of washing machine cycles by combining multiple wet cycle processes into a single wet process, incorporate ozone processing into the garment washing, removing the water from the stone wash")...


...without compromising its high quality (same materials and putting it all together techniques)!


Saved ---16 million liters of water in the Spring 2011 collection ---delivering 1.5 million pairs of jeans. 



WHAT ELSE:

We actually read the trades--- and found the 411 on the DryDye™ process, exclusive to the Bangkok based, polyester/knit textile producer Yeh Group, using the machines from the Netherlands based DyeCoo Textile Systems BV... ...that allows the fabric to be dyed using supercritical carbon dioxide which acts as both a liquid and a gas. Upshot---no water used and same quality as conventional dying. So water spared---and energy saved too as this process uses less.

VERY COOL


Words: Judith Ecochard