Monday, January 12, 2009
PILGRIM: FASHION JEWELRY
AFFORDABLE EUROPEAN GLAMMER WITH A DANISH BITE!
ACCESSORIES SHOW: JAVITS CONVENTION CENTER
WORDS, IMAGES Judith Ecochard and PILGRIM WEBSITE
We met a super nice sales rep from the Pilgrim line of jewelry and accessories…on a bus shuttle from Javits to midtown Manhattan…
So we made a mental note to drop by the new to us…but well-known…booth of the giant, overseas line of affordable accessories.
When we visited, the next day---it was a wow moment…the inventory on display was even more stylish (and huge in SKUs) than we imagined.
In biz for 25 years, Pilgrim hails from Denmark…and has 4000 concept stores all over the world (forty countries!!!!). The first stand-alone boutique stateside - is in Washington DC.
WHAT IT IS:
The “affordable fashion jewelry” line includes small and oversized charms, bracelets, necklaces, and earrings in gold or silver plate over brass, enamel, fresh water pearls and Italian cord leather pieces, fashion watches and high-end sunglasses.
Amazingly, four collections timed with the seasons, are launched every year.
We asked Robert Penn, the USA PR Manager with Pilgrim…about the difference between the Old World and American tastes.
“The European tastes are more avant garde… men over there are more advanced…risk takers…and ‘in your face’ with their style.”
Sounds good to us.
“Charms are the biggest sellers,” Penn noted. “Mega charms are brand new and customers can personalize two or three charms with a chain.”
Broad categories coined “Floral Hobo,” “Grooves,” “Funky Elegance,” “Happy Hearts,” “Delicate,” “Bright Eyes,” etc. insure some desirable bling for everyone and every taste.
Earring charms…and have been wearing our own homemade version since college.
“IT’S ALL ABOUT THE BRAND”
Model Tilly Scott Pedersen follows Liv Tyler and super model/ entrepreneur Helena Christensen as spokesperson.