Monday, January 26, 2009

GET READY FOR A CLOSEUP! STAGE AND SET MAKEUP FINISH-SKINDINAVIA



HIGH DEFINITION MAKEUP HOLD

Words, Judith Ecochard

It never ceases to amaze us how the off the radar research/cosmetic companies manage to conjure up the most innovative treatments.

Ensconced in Boston, SKINDINAVIA is a biz that has the right stuff ...creating quite the buzz with makeup pros. FYI: the collection includes cleansers, moisturizers, primers and finishing sprays-that work as advertised.

WHAT’S NEW

Set to launch in February at a very few select makeup outlets like NYC's ALCONE, the Stage and Set Makeup Finish is the new genie in the bottle.

WHAT IT IS
The Stage and Set Makeup Finish is a liquid that gets spritzed on a made up face…and thanks to its chilling ability, magically holds the color and texture of the makeup for hours. It feels like a fine mist when applied…and then feels…well like nothing. We tried it and it felt completely weightless.

It not only holds but also aids the blending coverage of our liquid foundation- so we looked like we are born with flawless skin for hours. No discoloration! In fact the spray works with all types of formulations-including airbrush formulas, eye shadows, blushes, and concealers.

This should be a real hit with makeup pros charged with transforming television personalities into flawless creatures---under the scrutinizing camera lenses of HD and heat from stage lights.

STAGE AND SET MAKEUP FINISH is particularly necessary as live satellite feeds allow no time for PHOTOSHOPed perfection. Even regular consumers not camera bound- will appreciate the holding pattern of their makeup, especially on big days/nights.

We rejoice that our makeup meltdowns, and the unsightly ‘settling’ of makeup into lines and pores, and shine are now problems of the past. It even kept us looking fresh after a long day on the slopes...unlike our bods that were wiped out.

FACTOID: Store with your regular makeup, good for all skin types, is oil and paraben FREE…and has a shelf life of two+ years.
INFO: SKINDINAVIA