Thursday, October 23, 2008
SWAROVSKI –CRYSTALLIZED™ PRECISION CUT SPARKLERS
CRYSTAL ELEMENTS DAZZLE ONE-OF-A-KIND GOWNS AND WEDDING ESSENTIALS
Words, Images by Judith Ecochard
Midtown, NYC October 18th, 2008
“Love At First Light” is the tagline…and it’s easy to see how the Swarovski Crystals’ marketing gurus came up with the motto for an opulent traveling exhibit of designer dresses and nuptial accoutrements all splendidly bejeweled.
The nano-second we walked into the exhibition space in the Intercontinental Hotel-elegantly staged for New York’s Bridal Week, our jaws dropped at the magnificence of it all.
And although we could not attend the Wednesday eve Press Presentation, we were able to languidly view the exhibition without the crowds----the only way to go.
We chatted with two super nice Swarovski marketing reps that clued us in on how this luscious presentation came to be…
Apparently, all of Swarovski’s international offices from such far-flung capitals such as Dubai, Sydney and to New York, pitched their designers of choice to collaborate with the company in bridal gown and wedding essential confections.
The final word on who’s in (or out) went to Stephen Todd, Editor of the glossy must read CRYSTALLIZED™ magazine.
The top fashion designers that had their creations on display include Vera Wang, John Galliano, Reem Acra, Vivienne Westwood, Giorgio Armani, and Phillip Lim.
What will happen to these works of art- that any gal would love to say “I Do” in –hasn’t been decided-according to the ladies we spoke with.
Here’s hoping that the museum worthy frocks and accessories- that include a fabulous Rob Ben Israel decorated Cake, bedazzled Godiva Chocolates, a glorious Clara Kassavina Clutch and Moet Chandon Magnum Crystal Coverings by Moreno BHLV Custompieces of Beverly Hills… land somewhere worthy.
As noted in the accompanying magazine…this amazing Swarovski exhibit represents-
“…the marriage of tradition and avant-garde, all seen through the shimmering prism of crystal elements.”