Scanty Loungewear - comfortable, cute, and yes, "yummy"
Text, Vivian G. Kelly
Images, courtesy of Think Public Relations, LA
As we spend a lot of time behind our laptop in our home office, finding some comfortable AND stylish loungewear is a priority.
We examined the options. Juicy sweats? Frankly - more suitable for our tween daughters and nieces. Once the kids are wearing it [like Uggs] time to move on. Besides, velour makes us feel like an Elvis impersonator en route to a gig.
Thanks to Think PR, LA, we discovered the Original Scanty Brand while mentioning our quest to locate loungewear stylish enough to wear out to do errands, and to travel in.
What is Scanty? About the Founder & Creative force, MICKEY SILLS:
This lifestyle brand of 60’s and 70’s infused prints is the brainchild of Mickey Sills, an avid Harley Davidson enthusiast, surfer and the product of California culture. He’s been creating the line in his little backyard studio decorated with inspirational shots of nostalgic materials like airstreams, kitschy, retro Hawaiian knickknacks and classic movie posters since 2004. Scanty’s not just a hobby though. It started with a few bralets, panties, chemises, thongs, boxer briefs and pj-sets and has evolved into a multi-million dollar loungewear brand. Mickey wisely brought in industry leader, SBH Intimates, allowing him to focus his creative energies on image and brand design.
Point of differentiation:
Each season, Scanty incorporates its signature ‘60’s and ‘70’s vibe to everyday silhouettes, which give the pieces that “special something”.
New for spring 2008: the new collection features Housecoats and Chemises that can be worn “day-to-night, work-to-play”.
Who’s already onto it?
Celeb fans include: Demi Moore, Brooke Shields, Carmen Electra, Vanessa Manillo, Adrian Grenier, Mischa Barton, Rachel Bilson, Deborah Messing, Minnie Driver.
THE LYRA ROAD TEST
At LYRA MAG we’re big believers of road testing product before commenting.
So, we road tested 2 spring 2008 Scanty outfits in a few different scenarios:
Outfit #1: The hot pink retro pj’s
The scenario: Going to school
This rose pink v-neck long sleeve top with extra long ribbed cuffs and a black Edie Sedgewick look alike black print was cute enough to wear under a gray Michael Kors cashmere v-neck to go to a Thursday night continuing ed class at our local community college.
The reaction: 3 classmates commented on the top and asked where to get it.
How it performed: What really impressed us -how smooth the weathered looking fabric felt, especially after the first washing.
Bonus: The top was long enough to tuck into jeans.
Outfit #2: The green floral print elbow length tunic
The scenario: as a travel dress over leggings on a pre-Christmas NY – Miami trip. Could it transition from comfortably from 25 to 82-degree weather?
How it performed: Once in Miami, presto change-o. We pulled off our triple ply Michael Kors turtleneck and exchanged our silver Limited Edition Pumas and socks for a pair of green J. Crew flip-flops and were Miami ready in under 30 seconds.
Bonus: The best part…You can sleep in them [we did before waking up at 3:30am to catch a 6:00am flight our of Newark]. The soft 100% fabric is virtually wrinkle-proof and looks even better after a few washes.
Secret Shopper: While in Miami, we stopped into Neiman Marcus at the Bal Harbour Shops. The sales associate in the Intimate Apparel Dept. reported that the Scanty PJ’s in bright colors were “selling super well”. “A lot of women wear the tops or the leggings out to run around,” she added.
**LYRA MAG’S Road Test Rating: ***** out of a possible 5.
Top-sellers: Henleys, Tunics, Tanks, Chemises, Dresses and Robes
Available for spring 2008: all that and deep v-neck tunics, long gowns and polo dresses.
Coming soon: flip-flops, towels, travel kits and accessories.
Retail price: between $34.00 and $120.00.
Where to buy it:
www.scantyclothing.com
www.neimanmarcus.com
Also available at: Bloomingdales, Neiman Marcus, Fred Segal, Kitson, and Lisa Klein