LYRA MAG.

The annual late summer trade show- MakeUp in NY -was more crowded than in past years-with the ease of launching indie brands -getting even easier since we've been covering this...and other supplier trade events for the past decade+. WHAT: A nice format-of private labs with custom options, biz consultants, packaging and marketing services geared towards individuals ready to carve out their place in the DTC world---all under one roof-with USA, European and S. Korean brands- knowledgeable in the particular cosmetic and labeling requirements on a global basis. We felt that one's natural skin-only better still ruled at the show geared towards American customers-with the concept of 'just the right amount' aka 'not too much' 'perfect simple' =mantra. For Schwan Cosmetics , these Swedish concepts of  HYGGE and LAGOM  -ties into WELLNESS-  for their 2019/20 theme-including a new palette packed shimmery mineral-y eye shadows, and matte  muted autumnal col...

  The best indie Beauty brands blend natural botanicals and sustainably sourced ingredients-cruelty free.   YON-KA s an established French multi-tasking skincare entity since 1954-always had a mission-to make skincare products that are  "a perfect symbiosis of science and nature." With many different product collections for face-body-suncare---their full and travel sized products include the popular Essentials line. Pictured above-the refreshing alcohol free-essentials oils' blessed toner spray mist, YON-KA individual products target every kind of skin concern-for men and women. LOVE- a whimsical graphic-on the limited edition Lotion Yon-Ka that delivers right in time for the holidays.  Like the specialty food industry-eco and ethically sourcing and paying fair labor wages is a concern-a reason why we don't see mineral mica in makeup much anymore (child slave labor). TOOGGA  sources key ingredients from African co-ops and plants one tree per produ...

Like the food/specialty food industry-the beauty/skincare biz is booming for small time companies. Nimbleness, fast to market trend driven products-fit categories =clean, 'simple ingredients,' hemp + CBD, eco+ sustainable packaging, detox from urban-or digital life- parallels the food as medicine phenom   and /or J and K beauty favs like facial masks-for the masses. Part One: One of the Indie Beauty Expo favs-with a perpetually packed booth... Oral Hygiene masters- Terra & Co . showed biodegradable dental necessities...like the nifty packaged  bamboo +activated charcoal dental floss. in recycled paper-recyclable packaging with the bamboo charcoal floss threaded via the top of the zero-waste paper board box. $10 SMART. FYI-works just as well as the landfill clogging plastic kind. 32 yards. Terra & Co. other dental products...a bamboo wood handled toothbrush with biodegradable BPA-free nylon bristles, Brilliant Black Toothpaste  $15 (with baking soda ...