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In Our Inbox… Premium Performance:  Nike Basketball Elite Series Elevates Signature Shoes  Pinnacle editions of the KOBE X, KD7 and LEBRON 12 shoes personify Nike Basketball’s relentless focus on innovation that matters. Elite KOBE Nike Basketball is committed to making athletes better. Reducing weight, refining angles and maximizing cushioning are just a few adjustments that can directly impact footwear performance. The driving obsession to master design intricacies inspires the Nike Basketball Elite Series. LeBron James Direct insights from Kobe Bryant, Kevin Durant and LeBron James have helped Nike fundamentally evolve basketball shoes, leading to new construction methods, state-of-the-art materials and technical innovations. The athletes spend countless hours with the Nike design team to brainstorm, test and modify their signature shoes, resulting in the best shoe possible for each elite athlete.   LeBron James Merging advanced innovation with ...

Plenty of Nike athletes are in town for the game…including... REDEFINING HOW SIGNATURE SHOES COME TO LIFE In the history of athlete and designer collaborations from Nike, Kobe Bryant and Eric Avar rank near the top. Over the course of a decade, they've redefined how signature shoes come to life and have always pushed the boundaries of innovation and design. To coincide with the   launch of the KOBE X , Nike introduces a narrated podcast that chronicles the unique relationship between designer and athlete, and how they drive one another toward perfection. Drops: Feb. 7th WHAT ELSE: We like the Nike MO: WELCOME TO THE CITY OF ZOOM Give the copy writer a bonus … imo NYC Hoops Heritage -  Jordan Brand - commemorates 30th anniversary Pearl Pack -Jordan Nike Basketball Collection Kobe X Mandala All Photo credits: NIKE www.Nike.com in our inbox