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Showing posts with the label Surfwear

LANDS END SWIMWEAR, SPORT, Summer 2015

LANDS END SWIM- for the ocean, pool, lake ---and wearables for beach living-have all the terrific mix and match separates-including tops, bottoms, rash guards,and cover-ups like cottony cardigans and silky knits- in trendy prints and solids (including classic black, navy-white nautical-and July 4th ready-red, white and blue)…in performance flattering fabrics with shape retention, UPF+ protection ---with details like hidden control panels, slimming construction…and chic trim finishes that surprise- being priced at such awesome prices. personalize it…initials optional- Tugless Tank stripes done at angles are visually slimming, lower cut legs coverup a bit more. Lined too $59 conceal thighs- with playful mini swim dress or skirt  tugless tanks and tankinis, shaping and enhancing one pieces...,  fits all sizes... great print-tankini adjustable straps-pretty knot center hidden tummy control-in high rise bottom cute Beach Club bikini b...

ATHLETA PERFORMANCE & SWIMWEAR SUMMER 2012

Media Preview words/images Judith Ecochard ATHLETA has been ramping up its offerings of  performance wear---with smart, functioning separates that boast techy features AND lots of fashionable features-too- via great colors/patterns and fit. We think this company is just getting batter and better-and frankly-we could live 24/7 in their apparel. With a lifestyle to match. HA HA. No it's not 'Hammer Time' again with these push up-or-/wear down harem style pants-a versatile item that a lot of the preview attendees really liked. blouse it up like a skirt OTHER HIGHLIGHTS: off the beach -around town-BOHO long skirts-w/tank top made of stretchy/breathable fabric  can work-out in ATHLETA---raises shoulder straps to an art form-managing to engineer well constructed pieces that offer support for all builds of gals. And flattering too. The bAsics are comfy and wear well... Running/outdoor shorts dry fast, are non-chafing ---and many ...