Innovation Tree-adorned with packaging+cosmetic products from several companies West 34th St. Makeup tradeshows-the large (like Cosmoprof-in Las Vegas)...and smaller regional shows-including the one we attended this week, MakeUp in New York...are where cosmetic companies or those individuals looking to start-or add to-their own cosmetic lines -go for the latest. makeup for men---ah...the SELFIE HELPER love the hard shiny metal packaging Even the mega companies with their own gigantic R+D facilitates...source from these exhibitors. More noticeable these days...similarity in cosmetic brand products across labels-over time (think Clinique chubby sticks---and six months later---a slew of brands had comparable offerings IMO), and better quality ingredients, formulations and packaging from premium ( the Christian Loboutin lipstick metal bullet necklace + nail polish stiletto deserve packaging Academy Awards ) to the mass brands...the lat...