LYRA MAG.

Media Preview: Part 3 ZERO DEGREE- Lacoste 's version of a wonderful winter wardrobe...chunky knits with comfort details, quilted fabrics, warm wools-with flair-retro patches, and warm tones...a city street to ski slope selection of everyday wear... like how the inside collar is non-itch...in center zip white-in a chunky knit... retro patch appears on a few pieces... one can find matchy matchy scarves and sweaters everywhere...we like this Lacoste take-winning blocks of color-and quality is there for winters to come... puffy in a vintage silhouette...but practical too...large front pockets, insulated two tone jacket with storm flap... shoes get there own post---love this wool leather mix-up in a hiker hybrid-with pop of white foxing on treaded outsole Dapper throwback to coats our grandmother wore-classic tweed double breasted wool -lined and fab forever... mix wool thigh cruising coat/jacket with quilted insulated core for additional

Nautical Allure-French Flair Separates So how does a heritage brand keep it fresh-year after year? Lacoste polos...worldwide collar shirt=fit for modern times (and bodies)...iconic and last forever, By...establishing seasonal themes-trends-story-boards that make sense for its rich history in the active world...delivering fresh color waves and patterns-every few months- mix in a few new fabrics- with traditional natural fibers and conjure up wearable silhouettes for a global customer base. LACOSTE crisp button downs -sleeves rolled up or down..a style that endures. For earlier "Fall 2016" deliveries...Lacoste's media preview-showed invitees a winning collection of "...shades of blue ... and ...striking color blocks..." referencing the 1990s (like the graphics on some of the runway pieces - prior post  Part One)...with a design motifs from yachting-nautical endeavors. Flattering tones on any skin tone...the coll

Media Preview/NYC Runway collection-NY Fashion Week Rugged outdoor and sporty brands have embraced the urban marketplace -and the millions of customers looking for inspired everyday wear-years before the so-called athleisure phenom got coined...but now the pile-on for those consumers is ginormous...thanks in part to new ways of selling to that audience, collabs with the fab, and getting the buzz out. We/ve been to enough trade shows over the years, previewing the wares (wears) of apparel/accessories/footwear brands...looking to extend their company logos beyond the items worn by the much fewer in numbers, elite high performance bunch...with mixed feelings on-and about- if they succeeded in the fashion realm with a lot of the offerings. When it comes to previewing Lacoste though, no doubts ever come to mind from this original performance brand...that over the DECADES has refined its sportif chic MO into a cohesive editorial vision for its many assets/licenses... like

BUFF® NATIONAL PARK COLLECTION USA... A worthy centennial -USA National Parks and monuments are metaphorically blowing out the celebratory candles-by giving everyone else a gift of no entrance fees to 410 national parks...the week of April 16th-24....aka NATIONAL PARK WEEK . ALSO-a birthday that has spawned many design creations from outdoor companies including one hailing from Spain-Buff with its wonderful multifunctional tubular headwear...AVAILABLE NOW  National Parks Collection . $25 each-this vintage flavored neck-head tubular styles...that can be worn 12 ways- and with serious UV protection... honors six of the most popular destinations...including pictured above -Great Smoky Mountains, Yosemite, Grand Canyon and Yellowstone National Parks. (Not pictured-Glacier+Rocky Mountains).   BONUS POINTS: A portion of the proceeds from the National Parks UV BUFF ®  collection directly benefits the American Hiking Society.