IN OUR INBOX: WE think---the most comprehensive digital stratgy-social media campaign we know of. Reminds us of the first time we saw GoPro-go wild. Kate Moss and Cara Delevingne shot together by acclaimed photographer Mario Testino for the first time for new iconic fragrance – my burberry a unique, bespoke campaign ALLOWING audiences TO make the my burberry bottle their own In store, Online and across billboards globally MY BURBERRY Burberry this week launches My Burberry , its new timeless fragrance for women. Created by Burberry Chief Creative and Chief Executive Officer Christopher Bailey, My Burberry takes its name from the affectionate way in which people refer to their Burberry trench coat. Audiences will be able to make the My Burberry bottle and marketing campaign entirely their own through the brand’s most personalised physical and interactive ...