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Showing posts with the label Bootights

Outdoor Retailer-Cool Gear, Gadgets, Trends by Bootights®+Sholdit® Fall 2014

Outdoor Retailer/SLC Part 11 When it comes to hardgoods, it seems it's an alpha male dominated world (in sales too) ---and it garners a lot of attention at trade shows for the outdoors bound. But we happily noted two women entrepreneurs showing their genius creations specifically crafted for their gender--one familiar and with a concept much envied (and now copied) by the big corporations… and the other, a fairly new company that has gotten so much buzz that its offerings regularly sell-out. WOMEN INVENTORS: Shelby Mason Bootights premium leg wear with actual socks attached-new Chinook Base Sharper Bootights®=  Legwear Librated -started super small-we met the engaging and smart Shelby Mason at a Snow Magazine event in the Big Apple---during her company's early early days. Back then - the few styles available of these premium hosiery with thermal and comfy sock feet, sold in a New York minute. on left-GI Jane Camo Bootights Since then---the fas...

DARN TOUGH, LORPEN, FITS, BOOTIGHTS---Socks/Hosiery Performance and Lifestyle

UNSUNG HEROES OF ANY WARDROBES.... Outdoor Retailer/NYC-SNOW MAGAZINE/NYC words/images Judith Ecochard DARN TOUGH is evolving into a premium fashion collection of socks ---inspite of its stellar reputation as a performance brand of feet coverings. It's just that it's collection of women's lifestyle socks- designed by Poppy Gall (co-founder of ISIS)--- are that nice...made from finely spun merino wool... We use the term "fashion" because the prints and colors are fab...truly we can see these in Bloomingdale's...but the socks are durable-guaranteed for life...and do can double duty as hiking/trek-biking/running socks too. Various heights available...all finely spun 17.5 micron yarn... Also new---Light Cushion run/bike socks on quarter length ($17) and no-show ($14) with a new articulated cuff- sporting Darn Tough's True-Seamless™ knitting technology---that eliminates hot spots and blisters... plus a longer ring toe p...