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Showing posts with the label Lash Enhancers

LATISSE®: A PRESCRIPTION TREATMENT FOR LONGER LASHES-A PANEL DISCUSSION

Hudson Hotel, NYC Words Judith Ecochard Everyone has something…a school friend who spends 3 hours, every six weeks “stewing” her blonde locks, the dedicated pedicure people… For many, including those with nearly invisible blonde eyelashes…it is the length, darkness, and/or thickness—really lack thereof--- of those fluttery, flirty wings- that annoy them. We attended a panel last week, sponsored by Allegan, Inc. the company that launched/owns Latisse, a prescription only application for “Eyelash Hypotrichosis…another name for having inadequate or not enough eyelashes.” The Brooke Shields adverts (soon to change to spokes gal CLAIRE DANES )…are well known.                   Claire Danes/ Dave M. Bennet/Getty Images FYI: Allegan’s panel provided attendees with a lot of info at this nearly two hour gathering. What follows is a summary of what was said …and is not an investigative piece of journalism. The panel...