LYRA MAG.

TOP PRODUCTS: THE MAKEUP SHOW: NY 2009 The Metropolitan Pavilion, West 18th Street, Chelsea May 17th, 18th 2009 Words, Images Judith Ecochard Product Images form Company websites Trolling the aisles is always a fun thing at The Makeup Show. You never know whom you will meet. COSMIX SCHOOL of MAKEUP ARTISTRY (Christina Mills/Artist) TOP PICKS; IMHO: the pharmacies, and the beauty/skincare chains of the planet that don’t carry EMBROYLISSE LABORATOIRES’ products are brain dead. Every professional makeup artist that breathes- has the Lait-Crème Concentrè in their bag of magic tools and cosmetics- squeezing the familiar blue/white tube at every fashion show/backstage event we have ever been too. Seriously. No matter the makeup/maquillage company sponsoring the show. TIM KOST AND THE TWINS Because “… the models insist on it, ” according to the jovial Timothy M. Kost who is the Prez of Embroylisse USA Inc. (and a potential BFF-love his attitude). This original “ 24 -Hour Miracle Cream $

Words, Images Judith Ecochard And Product Images from the Alcone website Already there were sellouts…when we arrived at the 4th annual The Makeup Show: New York…so our ability to try stuff out personally- was limited at times. In a good way though. Our first stop was at the busy Alcone booth. ..where we asked…”what’s sold out?” “WE’RE SOLD OUT OF EVERYTHING” And indeed the cupboard looked bare. Alcone for those not knowing…is like a Grand Central Station for makeup products and tools…with a bricks and mortar locale (322 West 49th Street NYC)…and a thriving e-commerce biz. Makeup pros, clued in natives, and divas of all ilk go there for unsurpassed customer service and hard to find brands that hail from all-over the globe. WHAT’S SOLD WELL AT THE SHOW Alcone carries cult favorites like the much acclaimed (and sold out) FastLash™” (a genius white polyester fiber lengthener to use between mascara coats….. we use!!!! plus Skindinavia skin care,/makeup prolongers and Ben Nye and France&

PLUS: THE MAKEUP SHOW FOUNDER & EDITOR ON MAKEUP MAGAZINE The Makeup Show-The Metropolitan Pavilion May 18th, 2009 West 18th Street, NYC WORDS, IMAGES JUDITH ECOCHARD During the 4th annual The Makeup Show last week…we saw Michael Devellis out of the corner of our eyeballs, here and there, in a whirl of constant motion… No wonder…this buzzin’ show with vendor sellouts (a later clip), cutting edge makeup product intros and staples, packed seminars and business forums, and in shape bods done up in spectacular special effects glory strolling the aisles… Well, the time just flew. MEHRON Mercifully, we caught a few minutes with Devellis in mid flight. And our conversational theme? INSPIRATION and SUPPORT. “For me,” the busy Devellis noted, “ it’s what people are feeling,..people are passionate about their craft…and they need a community.” Makeup artists “are wondering what’s next,” Devellis observed with regards to the weak economy. “…If you feel you are on your own and alone as a fre

THE MAKEUP SHOW, NEW YORK METROPOLITAN PAVILION, West 18th Street, Chelsea MAY 18th, 2009 4:30 PM Words, Images Judith Ecochard, and Product Images from the Smashbox Website It was close to quittin’ time when we met Davis Factor, co-founder with his brother Dean…of the Smashbox Photo Studios and Smashbox Cosmetics. Smashbox Cosmetics put the use of primer ( Photo Finish Foundation Primer ) on the map IMHO…as a means “of perfecting the skin.” And at The Makeup Show. the company found great reception from the pros for their High Definition Healthy FX Foundation ($38) and Liquid Concealer ($18) …both “nutrition for the skin” that revitalizes and treats one’s visage via genius time released moisturizing formula. Of course, the buildable coverage is excellent ---minimizing imperfections for a “s oft-focus ” natural appearance. After all, the goods got to work. Another biggie attendees scooped up---was the Halo Hydrating Perfecting Powder ($59) an 11 amino acids and peptides, 48 mine

25 YEARS IN THE COSMETICS BUSINESS-A CONVERSATION THE MAKEUP SHOW: New York, May 18th, 2009 Metropolitan Pavilion, West 18th Street, NYC 5PM Words, Images Judith Ecochard An artist by training (and certainly by sensibility), Dany Sanz was kind enough o give us a sit down after her busy day at The Makeup Show… and what we learned was an extensive trip to China. Ending the day before. Whew. Celebrating 25 years in the business, MAKE UP FOREVER: PROFESSIONAL is a line we learned about as students in Paris (way back in the day). And we added to our list of what the French get right…right up their with red wine. We even remember when it first launched at Barney’s on Madison Avenue as all the drag queens loved, loved loved the false eyelashes and pigmented eyeshadows in a rainbow of saturated colors. We told Ms. Sanz this and she was amused . TG. Fititngly, WE raved about the new HD Concealer that we previewed the day prior. “Concealer is very important for the HD cameras,” Sanz noted….”but

MAKEUP LOOKS OF THE NEW YORK, MILAN AND PARIS RUNWAY COLLECTIONS THE MAKEUP SHOW, West 18th Street, NYC- METROPOLIITAN PAVILION, MAY 17th, 2009 4PM Words, Images Judith Ecochard The engaging GORDON ESPINET-VP of MAC COSMETICS - was a keynote speaker at the latest The Makeup Show: New York…dishing all the hot looks for Autumn/Winter ‘09 --as conjured up by the talented MAC team for select RTW shows. With the philosophy that “… makeup is all about beauty and experimenting with different things …not to work to much with pre-conceived ideas of what it should be…”---Espinet et al -formulated four Autumnal themes,: LID VISCIOUS, WHO’S THAT GIRL, NEW ROMANTICS and the SCULPTURE CLUB. All looks are easily translatable to reality and will…no doubt…last well into Spring 2010. The themes were customized for each designer’s runway romp of course---while “adjusting the look for skin tone and model features.” LID VISCIOUS With oversized screens projecting model images, Espinet’s talk started off wi

PRESENTED BY CHRISTIAN SIRIANO 225 West 24th Street, NYC May 21st, 2009 Words, Images Judith Ecochard A packed auditorium abuzz wih parents, teachers, friends, students, industry and press types were treated to a professionally pizazzed RTW catwalk romp by the ebullient seniors of the HIGH SCHOOL OF FASHION INDUSTRIES , The evening's festivities, a fundraiser and ceremony in a matter of speaking---- was pulled together by Robert di Mauro -the Chair of the Advisory Board (who’s dad went to the school 70 years ago) and co-Chair Patti Y. Carpenter . SPECIAL THANKS: Liz Clairborne Inc. who generously underwrote the evening’s scholarship event. THE SHOW: There is no place like home when it’s not Kansas- as an adorable assortment of muchkin sized children started off the runway eye candy with Wizard of Oz inspired outfits. Then the seniors, with perfect maquillage (courtesy of Lancome), strutted their stuff and clothing that they designed, sewed and modeled. THEMSELVES!!! TAKE-AWAYS