LYRA MAG.

(In our inbox...) EFFORTLESS COOL: THE SUMMER 2015 NIKE TECH PACK COLLECTION Merging sport and style, the various iterations of Nike Tech Pack take classic sport silhouettes and revamp them into innovative everyday essentials. Each collection is engineered to keep athletes moving despite the rigors of Mother Nature. The active lifestyle is without limitations. There is no out of bounds, sideline, or crease. There is no starting whistle and no finish line.  Rafa Nadal in the Tech Hyperfuse Windrunner The Nike Tech Pack Tech Hyperfuse collection uses featherweight rip stop nylon and internal, all-over flocking to make the mercurial summer weather not only bearable, but also conquerable.  MEN'S & WOMEN'S TECH HYPERFUSE WINDRUNNER The men and women’s Nike Tech Hyperfuse Windrunner provides ventilation by making use of laser-perforated sweat zones.  ...

in our inbox Funky Funky-but chic...Liberty of London+Nike collab... Alongside the Air Rift, the collection’s footwear offering features the Nike Air Max 90 Ultra, on which the Merlin print covers the upper; the Nike Tennis Classic Ultra, which boasts a full Merlin upper and plain white tongue to set off the design; the classic Nike Cortez featuring a full Merlin upper; the Nike Zenji with an understated Merlin pattern behind the Nike Swoosh; and the Nike Air Max Thea, which includes a Merlin upper and a distinctive white Nike Swoosh heel. Pattern by Liberty of London-Merlin  from 1972 Air Max Availability The Nike x Liberty summer footwear and apparel collection launches exclusively at Liberty London on April 23. The Nike x Liberty Air Rift will launch on  nike.com/sportwear  and at select Nike Sportswear retailers on May 4 and the rest of the collection w...

In our inbox... NIKE, INC. INTRODUCES THE 2015 BLACK HISTORY MONTH COLLECTION NIKE, Inc. celebrates Black History Month with a collection of products across basketball, football, running, soccer and skateboarding that honors six athletes and coaches who have positively impacted sport with their courage and determination: Theotis Beasley, Kevin-Prince Boateng, Jerry Rice, Brianna Rollins, C. Vivian Stringer and John Thompson. BRIANNA ROLLINS, TRACK AND FIELD: Inspiration from a track coach who saw Rollins’s true potential gave her the power to overcome tremendous odds on a record-breaking journey that has just begun. “I want to break world records and win gold medals, but I also want to be known as the athlete who glorified God by reaching my full potential,” Rollins said. JERRY RICE, FOOTBALL: Values instilled by Rice’s family gave Rice the power to shatter records and etch his name in the history books. "To me, it was ...