LYRA MAG.

SHOOWD and AWEAR Eco-Made Eyewear   EARTH DAY is still celebrated but the occasion as a one-off 24 hours of eco- consciousness raising has long ago given way to a sustainable way of life-everyday...and in every facet of life. Even the fashiony fashion industry is getting on board...and that includes accessory brands with heavy doses of 'cool' alongside a aesthetic MO that emphasizes a less toxic production process. MADE IN OREGON, Shwood hand-crafted sunglasses (and RX eyewear) started with a smart idea-of sourcing drift wood for its trendy made in-house shades that have found favor beyond the millennial demographic that embraced this brand from the get-go. recycled/recyclable packaging Stabilized Series -new high pressure resin casting-impresses bits of nature- other geological/plants to form super lightweight eyewear with a distinct DNA. Pictured above-from the Badlands collection BADLANDS collection-$159-$250 per Carl Zeiss CR39 or polarized lenses-...

  So where's our April 15th take  back ???  As we write out the inevitable to the US TREASURY check ...thoughts wandered+wondered... why not. ..as USA becomes a nation of renters (not home owners who get a slew of write-offs)... ...there seem to be more pet owners than parents of little humans these days...-accordingly-vet bills, adoption fees at shelters---all ripe for Congressional mandated tax benefits that would garner support across party lines and show Americans that their federal elected officials can unite on something . Fur babies are way more than just pets-so it is inevitable that there are companies ready to cater to owner needs-as cats and dogs are as catered/cared for- as all beloved family members should be. In our inbox... From  EVINE Live  "... a purrrrrr-fect new collection that any cat lovers would give nine lives for; Whiskers-n-Wigs. A majestic line of modern wigs designed specifically for the feline ...

  Ed Bennett Studio -723 Washington Street/NYC EYEWEAR is (imo) as important a 'statement' accessory as the cliched 'IT' handbag--more gender neutral ---and face shaping---often- the first thing one notices about  person. The last day of the most recent NYFW (SS 2015)-we saw these spectacular specs-artistic and flattering- by GENTLE MONSTER - that had us craving a pro deal on the spot. It was an invite to the "Selfish Eyes" photo exhibit at the Ed Bennett Studio- by GENTLE MONSTER-that got us downtown to this two level emporium - but really our eyeballs quickly diverted from the oversized images hung on the walls (by Ssam Kim, Art Direction-Ansoni) --- to the finely crafted frames that were on display à la a Victorian assemblage of artifacts. reminded us of a car windshield  Clearly, one can see why this South Korean born company, by  Kim Han-Kook, the founder and CEO-  has such a dedicated celeb fan base and editorial credit...

  "When you fund and design something yourself you give birth to something that's an extension of you. ill.i is about discreet but strong details; it's a quiet riot, a powerful silence" – will.i.am LOS ANGELES, 16 SEPTEMBER 2014 will.i.am today launches his first-ever eyewear collection, ill.i Optics. The entrepreneur and glasses connoisseur has partnered with designer George Gorrow to create a collection of sunglasses and optical styles for men and women – designed in LA, handmade in Italy and born from a life-long passion for experimental eyewear. "I see a gap in the world of eyewear and this is my installment of what I feel is missing. I want this to be an honest brand - it's about dedication and passion." - will.i.am Reinterpreting classic eyewear The collection pays homage to the evolution of eyewear; drawing inspiration from rare vintage shapes – twisted and reworked to create something new ...

NYC Never be out of focus… . Were we ever surprised AND intrigued by the pr pitch we got from- really-a fashion leaning entity- about adjustable eyewear---for the near and far sighted…available in "regular"styles,  new-sunglasses and on trend upscale John Lennon inspired styled- collections -that we were perfectly willing to haul it to a retail store to check it out ourselves. Available now -$59---in other colors too  And we don't even wear or need prescription glasses !!!! tiny sturdy dial at the temples-one on each side….close one eye to individually adjust- Corrects over 90% of spherical errors (-6D to +3D spherical)-meaning probably help you read the super fine print---or seeing a movie screen---clearly... WHAT: The Adlens® Adjustables sounded so cool-( duh -patented of course )…and neatly solve the problem we witnessed just last week when out with a gaggle of 20+ people at a restaurant- with all but one- forgetting their reading glasses-resulting in...

MADISON AVE. NYC A Spring 2014 preview at  Viva International : highlights… Part 2. GANT men's and women's opticals and RX-able sunglasses much like the clothing label -are modern, clean cut good looking classics. Featuring gradient crystal colorations, matte finishes, interior pops of door, and fine metal detailing. Sunwear for the eyes…metal accents, polarized lenses, contemporary shapes, rich horn acetates, and bright translucent colorations. Actress-icon Catherine Deneuve -sunglasses captures her feminine sophistication…with crystal patterned acetates, milky colorations, satin metals and jewelry inspired details. MARCIANO ---is the fashion high-end take on the label's popular styles-at great prices too. The women's opticals have matte and shiny finishes, Swarovski crystal embellishments, crystal horn colorations and chevron metal detailing. textured temple... Harley Davidson connotes a ...