LYRA MAG.

The annual late summer trade show- MakeUp in NY -was more crowded than in past years-with the ease of launching indie brands -getting even easier since we've been covering this...and other supplier trade events for the past decade+. WHAT: A nice format-of private labs with custom options, biz consultants, packaging and marketing services geared towards individuals ready to carve out their place in the DTC world---all under one roof-with USA, European and S. Korean brands- knowledgeable in the particular cosmetic and labeling requirements on a global basis. We felt that one's natural skin-only better still ruled at the show geared towards American customers-with the concept of 'just the right amount' aka 'not too much' 'perfect simple' =mantra. For Schwan Cosmetics , these Swedish concepts of  HYGGE and LAGOM  -ties into WELLNESS-  for their 2019/20 theme-including a new palette packed shimmery mineral-y eye shadows, and matte  muted autumnal col...

Part 3 Red/pink shades for eyes, glitter imparting pencils, powder-matte formulations, and rich sea blues -metallic overtones...some of the Spring 2019 predictions by companies that make the cutting edge makeup products for brands worldwide. via GIPHY Schwan Cosmetics -from Germany is the world leader in pencils-for all things makeup...and a must -see at any beauty tradeshow...beautiful deep turquoise, sea blues-some with a rich metallic sheen or subtle glitter-go on creamy-in thick to sheen finish- are long lasting..use as eye shadow, as liner + along water line. Available in different sizes-with thin eyeliner like pencil -double sided-paired with spongy yellow tip...for blending. Schwan  -Pencils -a few pictured here-impart a powder-y finish-like those eye shadows available in a palette format-but more convenient-and precise application, for sure. At the bottom-dual sided-the brow pencil liner-which goes on powder finish-that's natural looking if in black-brown- brown-...

Selfies for all+complexion perfection ---made easy-from ingredients delivered by under the radar companies from Asia, Europe and USA. The first foundations for many gals we know=customized Prescriptives- dutifully purchased at a department store (1990s). Well, the later might not be the beauty purchase destination of choice-but customized makeup (and skincare)-is STILL a thriving market. via GIPHY Get camera ready with creamy, ultra-light foundations, radiant blushes and self-correcting moisturizing drops- multi-taskers with skincare properties (sunscreen, anti-oxidants, botanicals...) --- in liquid, cream and stick formats... long lasting coverage- that are hydrating and shine-free, matte. Coson 's powder mouse blusher-cream to powder that blends in to impart a natural glow  Matte Contour Concealer....we like this a lot-as 'perfects' without greasy feel that can cause eye makeup to smudge when used under eyes...same company has matte hydrating line-up of por...

NYC Wanna see the latest in cosmetics...before it even hits the market? via GIPHY source sassy-queen2k13.tumblr.com MakeUp in New York is an annual tradeshow-a B to B for  small and large cosmetic companies-and those looking to launch one-had  aisles  of the latest in cosmetics, skin treatments and packaging products-from businesses that cater to the brands-the big and cult favs. Although this outing of international exhibitors is tiny in size compared to other tradeshows...there was plenty of new products ...exciting fellow attendees-based on convos we had with some attendees on a glorious Manhattan rooftop deck at the West 22nd Street venue. LOVE THIS-4 in 1 Lip Topping-S&J International-4 different finishes-in one product-matte, glam, shiny, intense stain color-this product reflects the reality that gals nowadays-who are not brand loyal- are already mixing up related products from different labels- for unique personal looks-effects. FUN-made us want to ...

Innovation Tree-adorned with packaging+cosmetic products from several companies West 34th St. Makeup tradeshows-the large (like Cosmoprof-in Las Vegas)...and smaller regional shows-including the one we attended this week, MakeUp in New York...are where cosmetic companies or those individuals looking to start-or add to-their own cosmetic lines -go for the latest. makeup for men---ah...the SELFIE HELPER love the hard shiny metal packaging  Even the mega companies with their own gigantic R+D facilitates...source from these exhibitors. More noticeable these days...similarity in cosmetic brand products across labels-over time (think Clinique chubby sticks---and six months later---a slew of brands had comparable offerings IMO), and better quality ingredients, formulations and packaging from premium  ( the Christian Loboutin lipstick metal bullet necklace + nail polish stiletto deserve packaging Academy Awards )  to the mass brands...the lat...