Outdoor Retailer, SLC Cradle to cradle -documenting garment's lifestyle…from start (seed, petrochemicals) to finish (landfill, repurposed)…is more than just a buncha talking points in the outdoor industry. It is a way of doing business…ensuring continuity---of the outdoors. AFTER ALL. AND alongside the food/cosmetics/beauty industries, apparel ingredients that are being scrutinized by consumers, worldwide ---apparel is meaningfully becoming part of that awareness and concern of what goes into and on their bodies... For Instance... IMO: A lot of wearers -including the guys we hike with-would be/are shocked as to how the keep it warm things they attire themselves with-in this instance down/feather insulation- gets sourced/processed/sold…particularly when it bears environmentally aware company label tags dedicated (and advertised)- to keeping it green. Frankly, we were too. Cruel free/ethical practices are seriously in the mission mix- in 2014. And it should be…e...