LYRA MAG.

Modern Movement: the Nike Women's Spring / Summer 2014 Collection  Nike presents the new silhouettes in a unique Nike Training Club performance of dance and workout -that took place in Berlin. " Instincts have a decisive influence on the decisions and movements of athletes. The idea to trust your intuition instead of controlling against them ----forms the basis for the design of the   Nike Women's Spring / Summer 2014  collection.  " We think---cool and casual-from exercise class to streetwear-made from multi-tasking technical fabrics that are easy care, moisture wicking…and stretchy. Capris, leggings, tights, muscle tees, bras, tanks, shorts----fun, layer on fitted separates for the most part-in great colors and prints. like these-Nike Studio Wrap---cool flip-flop alternative "The result Footwear and Apparel styles that give athletes the freedom to intuitively move - integrated technologies such as Nike Free, Flyknit and Dri-FIT t...

In our inbox …as fashionable as it is technical---- BODY-MAPPED ART: THE NIKE TIGHT OF THE MOMENT-MAGICAL KALEIDOSCOPE Nike collaborates with Japanese artist Yuko Kanatani on limited edition tight designed to highlight the body in motion. The Nike Tight of the Moment is an exercise in exploration. Through experimentation with unique patterns, colors and inspirations, the franchise has elevated the intersection of athletic performance and artistic design. This penchant for exploration led the Nike design team to Japan. There it partnered with Yuko Kanatani, marking Nike's first collaboration with an independent artist for the Tight of the Moment project.  “Yuko’s fun, playful and exciting style of art was something we found quite special,” says Kelly Tweeden, the Vice President of Global Design for Nike Women’s Training. The collaboration yields a collection of three tights that will debut beginning late Janu...