LYRA MAG.

In Our Inbox... Introducing the USA Colab  Fourteen U.S. Ski and Snowboard Companies Join Together to Promote Made in the USA  Fourteen ski and snowboard companies proudly manufacturing in the U S A have banded together to promote buying U.S.-made product for the upcoming ’13/’14 winter season. This venture brings together startups and established companies alike, working together to showcase U.S.-built product. Internally generated funds help launch the campaign---including print and digital media efforts. “ We believe in small business, and more specifically quality craftsmanship and manufacturing based in the US ,” said Zak Anderson, Co-Founder of Montana Ski Company. “ Pooling our resources and combining efforts in the Colab is critical because we don't have the same marketing budgets as the larger ski manufacturers, so through the Colab we can, in a way, step up to the plate with the big boys . ”     “Wagner  j...

Featuring New Products for Winter-  Descente, Seirus Innovation, Scott, Obermeyer, Sunice, KILLY, Eider, RAMP, Coal West 31St. NYC words/images Judith Ecochard Most of the exhibitors at the recent media preview,  the Big Apple version---from the snowsports industries...hail from Boulder, Aspen, Park City and San Diego...all places with a lot cooler than the 100 degrees steam cooker weather goin' on-on the outside. From the World Cup collection the SWISS WC- Swiss team model worn by the Swiss Alpine Team-w/ four way stretch, Dermizax, Heat Riavi, Thinsulate, Critical taped seams, and D-Laser construction-with a comfortable face mask, Spine guard, double trunk pocket, breath ventilation,s leave cuff, D-laser wrist adjuster, side mirror window, coin/internal smartphone pocket, powder cuff, ear circulation, zipper poly deck. Look like a pro!!!! So we appreciated their sacrifice-venturing forth to the hot city---and since we never have enough time at the trade sho...