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MACY'S Fall 2011

ANDAZ Hotel, NYC Words/Images Judith Ecochard Fast becoming a place for fashion previews, the 2nd floor of the luxe midtown hotel- Andaz...served as host for the Macy's Fall 2011 Press Preview. It used to be that department stores were easy one stop shopping for assorted apparel and  accessories brands but NOW---some on the mark, department stores chains serve up unique collections of private labels...and made just for them sub- collections of famous designer lines We think Macy's really led the way with this with break-out major sellers like Rachel Rachel Roy and then Material Girl by Madonna and Lourdes. (First names only needed). Guess Casual Tailored We began our stroll around the second floor space with a look at the jewelry table...with on trend pieces that range from career elegant to fun/edgy... INC International Concepts and Alfani are Macy's own contribution to women's (and men's) apparel (and accessories)...a...