LYRA MAG.

Takara Belmont, West 56th Street, NYC words/images Judith Ecochard What a spot-on spot for a hair products launch... we thought -the nanosecond we walked into the elegant limestone building housing the salon equipment of leading design/manufacturer Takara Belmont ..for a media preview of USDA certified organic -  Intelligent Nutrients PureLuxe Shampoo and Conditioner...styling products (all new to us)--- and a terrific-made from recycled materials- Original Paddle Brush (we know fab when our wet tresses gets brushed and there's a lack of ripped out hair strands). Since the intro to the essential oils collection ( we wrote about last month )---we knew to expect exotically scented products that are delicious smelling-made with pure essential oils-not some chemically derived facsimiles... And on that aromatic note, we certainly thought that the lightly scented Purelux Harmonic Shampoo and Conditioner were just right. We think about what we put on our s...

"You're Beautiful, Healthy and Alive. Let's Keep It That Way" One Fifth Avenue, NYC words/images Judith Ecochard A beautiful Art Deco landmark's penthouse apartment- as a nesting ground---is enough to make most NYCers swoon---but couple this with a vibrant Minneapolis 600 acre organic farm, retreat/spa...all around sanctuary/haven for rejuvenation---and violà, a recipe for joy and contentment. And that's what we immediately felt, without a trace of native irony- when we (re)met, Horst M. Rechelbacher-founder of this lifestyle brand -and really--- an educator, who opened his Manhattan abode to a gaggle full of media types---and re-iterated what we all should know... MEANING: why pesticide free, USDA certified organic (a very high standard that is costly and time consuming to earn), food grade ingredients in skin/hair products- are the way to go (the body absorbs so much-it should be good enough to eat)--- ...