LYRA MAG.

A recent Puerto Rico Ironman 70.3-had us appreciating (experiencing) the clean ocean waters. Which is partially why we heart big time...that plastic bottles -retrieved and recycled by non-profit Parley For The Oceans - end up as uppers in the continuing popular collaboration with the sport-performance-fashion giant,  Adidas.  (Other reasons-comfort, good looks, functional). The snazzy looking Parley kicks' collection has sold over a million-and counting. New Spring additions for ADIDAS OUTDOORS- feature quick dry climacool® woven uppers made from recycled yarns and outsoles boasting the brand's grippy Traxion®or Stealth® rubber outsoles (in Boat and Voyager $90-$120 ).  via GIPHY Great Pacific Garbage Patch- world's largest mass of ocean garbage-now 2x the size of Texas TERREX CC VOYAGER PARLEY -has toe protection+lightweight EVA midsole for long term cushioning drainage system through midsole sidewalls Stealth® rubber grippy outsole (from si...

Boa® Closures Lace Up New Balance, Asics, Adidas Outdoors  Boa® 's closure  - have been SOP on snowboard/ski boots/helmets for years-but now the floppy laces' slayer convenience... via GIPHY no more slip+trip  and lightweight comfort... on sneakers...is rapidly gaining favor. BOA's push up/down release dials (sport specific including a new run specific system of the TX4™ soft lace, FormTX™ textile guides-a blend of nylon and Teflon®- and the secure low profile L6 dial)- don't add up -onto a shoe's weight (a good thing), plus reduce chaffing/lower friction-are addictive, IMO...once one experiences' it. New Balance  FuelCore Sonic ($109) is for the fast+furious-or those who wannabe. In  Men's (8.5oz)+Women's (7.3oz) running shoe-w/ bootie construction-  ultra-breathable mesh upper combined w/ minimal cage support-kept secure w/ Boa closure. 

 ALTRA, HOKA ONE ONE, TOPO ATHLETIC, 361º, VIBRAM, LIFEWAY Protein Kefir, ACUMOBILITY Much is made about getting in shape-but most of our pals- are athletic already-and want to keep the old self-rather just as is-makes sense, fitness wise- once hit mid 30s on up, depending on the activity. SNEAKERS, Trail Running and Fitness shoes come in all shapes and sizes for different activities, foot anatomies, and level of efforts...short bursts vs long endurance endeavors. Some highlights from cult brands: Long distance fav- ALTRA  adds to its no drop ZERO DROP™platform with new beefier shock absorbing A-Bound™ maximum cushioning models-for neutral or stability needs-aimed at trail runners and roadsters- Pictured: women's specific OLYMPUS 2.0 9oz trail runner  characteristic of ALTRA-FOOTSHAPE™ toe box- allowing the toes to spread naturally... unless trained as a ballet dancer en pointe shoes . ..Olympus 2.0 revamped Vibram trail sticky rubber outsole for maximum cus...

 One of the most recognized/accomplished women athletes-tennis star Maria Sharapova -in Nike's Spring 2015 collection for women-delivering  now... Legendary Lava Training Tights $130 Dri Fit Knit L/S Dri-FIT Knit Running Tank Top- $65 Epix Lux Printed Tights Lunar Flyknit Zoom Agility $130 women's Air Force Lunar Flyknit (Photo Credit: Nike)

Outdoor Retailer/SLC Boost =energy return Trail runners, mountain sports, and water shoes-got so new kicks from giant Adidas ' outdoor division…with further integration of the brand's know how (Adiprene® shock absorption + cushioning, Traxion® for grip, Pro Moderator™ support, Formotion™ enhanced motion control, Boost™-energy return), signature 3 stripes, sticky/grippy Stealth® rubber outsoles from recent purchase -approach climbing company 5:10 and Euro based Continental™, and OrthLite® molded sockliners---into a large footwear collection- delivering 2/1/2015. grippy Continental™rubber outsole Trail shoe debut-sock like upper for great fit, 6mm drop, midsole stabilization-utilizes thousands of tiny thermoplastic polyurethane capsules -better rebound+durability than the standard EVZ  Terrex Scope Hi GTX $200 top-mid cut ankle support, lightweight approach shoe with Stealth® rubber outsole, Gore-Tex® waterproof/breathable, neoprene collar for protection keep ...