LYRA MAG.

SHOOWD and AWEAR Eco-Made Eyewear   EARTH DAY is still celebrated but the occasion as a one-off 24 hours of eco- consciousness raising has long ago given way to a sustainable way of life-everyday...and in every facet of life. Even the fashiony fashion industry is getting on board...and that includes accessory brands with heavy doses of 'cool' alongside a aesthetic MO that emphasizes a less toxic production process. MADE IN OREGON, Shwood hand-crafted sunglasses (and RX eyewear) started with a smart idea-of sourcing drift wood for its trendy made in-house shades that have found favor beyond the millennial demographic that embraced this brand from the get-go. recycled/recyclable packaging Stabilized Series -new high pressure resin casting-impresses bits of nature- other geological/plants to form super lightweight eyewear with a distinct DNA. Pictured above-from the Badlands collection BADLANDS collection-$159-$250 per Carl Zeiss CR39 or polarized lenses-...

OUR LATEST OBSESSION : SHWOOD SUNGLASSES -a Portland company acclaimed for their wooden frames-teams up with legendary bat maker Louisville Slugger -for bat+ shades-of ash wood-used bats. Fab! No doubt-a limited edition-guaranteed sell-out… THE DETAILS: Shwood and Louisville Slugger teamed up to produce a limited edition collection that launches today (3/31/2014) in conjunction with MLB’s Opening Day for the 2014 season. The brands worked together to craft two of Shwood's most popular sunglass frames, the Canby and the Haystack, with reclaimed ash wood from old, cracked or broken Slugger bats.  Made in the United States, both frames will be offered as part of the Shwood Original and Shwood Select collections, with either a flame-tempered or paint-dipped process finish. The Original models come paired with a branded wool pouch and a custom trading card. The Select kit includes: a matching limited-edition bat, a custom trading card, a leather travel case with Slu...