LYRA MAG.

X-Static®, XT2® SILVADUR INTELLIFRESH™, COOLCORE™, ColdPruf®,  Terramar® We do enough sweat inducing long distance triathlons-to have pure sympathy for those volunteers at water stations-and at the finish line-who get tasked with the possibly odorous job of unstrapping those timing chips. Mercifully-even if our sunscreen/deodorant wilts before before we do-at least our outfits are more or less aroma free and slightly cooler...courtesy of what is now standard for athletic wear-some kind of anti-odor/microbial woven in-or bathed in treatment-and increasingly-more rapidly evaporating fabrics with cooling sensations. Some Highlights:  When we see pricey outerwear pieces not made from naturally smell depressing materials such as merino wool...we are shocked that readily available offerings from companies such as Noble Biomaterial or Silvadur... aren't in the mix. And that includes fashion apparel too. We wrote up  NOBLE BIOMATERIAL S'  Circuitex™  last ...

Salt Palace, Outdoor Retailer Utah Part 5 Birki's, Freewaters, BOGS, Terramar, Sanuk, Filson, Granite Gear  Given the amount of merchandise available under the broad umbrella of 'outdoors'---inevitably certain characteristics are shared...that impact visual presentations of retail shelves/aisles...and the looks of it all. C a m o is---is always a fashion statement...as that trendy print gets wildly, (and not so much) (re)interpreted- by manufacturers of footwear, apparel and gear. Literal interpretations- OF COURSE- the items military bound. PLUS: the hunting market -which is growing in participants (ducks- look out!!!) ...gets attire offerings by a range of outdoor companies----that we think---should pitch their eye-catching wares to the urban markets too. We even scored some camo duct tape- deftly deployed, as patch-up on formerly checked baggage. Santiago-double strap w/ Dynamic footbed=extra  l ayer  with Visco-elastic memory foam-men's $109.95 The...

The Coolest Things We Saw At Outdoor Retailer Tradeshow Fall 2013-Part 1 Words/Tradeshow images Judith Ecochard Okay, in fairness we did not see everything offered by the 3000+ exhibitors at the most recent Outdoor Retailer tradeshow -that just wrapped up in SLC...BUT... What we 'dubbed" the coolest---isn't for sale as apparel, footwear or gear---but a patented "...interactive showroom sales table"for Terramar Sports -encased inside clever warming stations ... ...that's a giant flatscreen Samsung touch sensitive device-embedded with software that allows users to get off their feet,  have a seat, ...and get the Terramar Sports product info, and follow-up actions in like a New York minute...via a special code on the hangtag of a particular item. With the functionalities of an iPad---meaning can move around screen things at will, change images up depending, etc. Which is appropriate since New Yorker Jeff Danzer/...

Outdoor Retailer/SLC-SIA/Denver words/images Judith Ecochard It may be summer months in the northern hemisphere...but even the occasional rainy, cool days...and chiller night temps make base layers, year round necessities. Highly performing, and techy (moisture wicking, body heat retention, easy care),  natural and synthetic fibers--- both figured prominently -equally so...in the company lines previewed at two major trade shows back in January. Eco factors and the multi-purpose versatility of base layers as regular everyday wear (like lingerie worn as outerwear as personified by Marlene Dietrich/Madonna and now scores of everyone)-also factored into some rather stylishly designed brands for women. ColdPruf® Base layers are courtesy of a division of Indira Mills, a 96 years young, family owned, North Carolina company---"manufactured" in the USA- sewn and packaged in Mexico, fyi. Men's Pro-Tek Crew and Pant-single layer mini waffle...100% recycled  perfo...