LYRA MAG.

Outdoor Retailer, SLC/NYC Fall 2013 Highlights (mostly) Fashion functionality is its own gigantor section of the apparel industry...with companies such as Japanese UNIQLO devoting more and more of its marketing/manufacturing/pr advertising muscle/ might--- towards outfitting its customers stylishly-in garments made from tech performance fabrics for indoor/outdoors occasions. Rather inexpensively too. Silverfox Jumper center-key piece-sleeveless dress to layer under/over $88 On right-men's hooded Stout Parka 175-weather tough outerwear of backbone twill- with cool/warm plaid lining   Active lifestyle wear...not a new category but there are many small and smallish apparel collections geared towards travelers + outdoor types---who want easy pack, easy care, durable and functioning separates that trend well on an urban street, inside an ski lodge,  as well as a certain amount of performance properties for a day hike/snowshoe jaunt-on a mountain trail.  ...

Outdoor Retailer/SLC words/images Judith Ecochard ISIS has a new team of designers---and a focused Spring 2013 collection for active women-resulted. Aida Dress $69 cotton spandex blend w/ruching details, wide shoulder straps for full coverage (thanks!!!!)---waist defining band At the show we saw a few selections from each sub-group---Rainwear, Adventure -with SPF protection, Move -for gals on the go, Journeys-casual lifestyle, nicely cut in performance fabrics that fashion types would approve of, and supportive Intimates in pretty colors. Impressive -the functionality of the textiles used ---without the higher prices we see of other apparel lines with a similar mission of outfitting women who like to get going. Colors are inspired by the Amalfi coast of Italy---and all fabrics used are easy care. Gemma Halter Dress $65-shelf bra built in elastic halter neckline gets rid of the annoying tie under soft Verona Wrap-a drapey cotton/modal/spandex cover-up with satin tri...