LYRA MAG.

 FELLER, OBERMEYER, RENEWAL WORKSHOP Hitting the streets or the slopes with style-privately owned brands deliver on the fashion function equation-superbly!!!! via GIPHY FELLER-founded by a fashion industry vet-has signature prints/patterns in weather tough waxed cotton including our top pic-this   SEATTLE CAPE $483 (with bold purple  lining=FUN) ...currently available on pre-order in solid and a print-though not the one pictured... NOW. OBSESSED 

Part 3 SLC/NYC Athletes are benefitting from the surge in types of high performance textiles/fabrics...so much so it seems like items bought just 3 years ago just  seem so ...Windows XP ish. From Primaloft-the first synthetic insulation we ever wore-comes a microfiber engineered with breathable warmth technology and multi-directional stretch- aimed at the high-output active types... PRIMALOFT GOLD INSULATION ACTIVE ...year round wearable-depending how apparel makers use it...as a light liner material-mid-layers for day training- to breathable stretch shell materials-like LL Bean's Mountain Hoodie Pro hooded fleece jacket, pictured below. No surprise-adopted by many labels, ALREADY! handsome and functional-available now-LL Bean Mountain Pro Zip Hoodie ( men's ) features 60 grams Primaloff Active Gold insulation in front, back, and  hood for warmth, range of motion and breathability-side panels and sleeves are uninsulated to vent excess heat, elastic pull cord at hem......

Part 5 ADIDAS, THE NORTH FACE, COTOPAXI Lightweight, functional high performance wear---for a variety of activities...including the everyday kind that doesn't challenge or try to "conquor' the outdoors-wearers are just in it . ADIDAS TERREX AGRAVIC PRIMALOFT JACKET jacket...has that elastic cuffs on sleeves/hem of varsity-bomber jackets that been around for dozens of years BUT-all 21st century state of the art everything else...  weather tough Pertex Quantum® GL- DWR lightweight strong fabric holds in Primaloft Gold (80g) insulation allow for durability, stretch and warmth. Interesting color too....and that stitch pattern made from reflective yarn providing 360º of visibility !!!!   With pack it pocket. Men's version joined now with women's ($299)-new for F/W 2016. AHHHH .... Adidas Outdoors-Gym Wear-harks back to the fab 80s tracksuits with the iconic double side stripes.  Surprised more of the outdoors collection does not incorporate this signatur...

 SCHOELLER®, PRIMALOFT®, GORE-TEX-C KNIT™ Backer Technology SLC/OR Design tweaks are smart updates to performance wear----even the retro look finds favor- but it's the new school tricked out fabrics and textile treatments that offer lighter, more comfy, easier care and more efficient climate management - rendering garment/gears from a few years back---JUST so old. HIGHLIGHTS: Schoeller -a Euro company has always embraced the greener way to offer cutting edge functionalities ---notably in its water repelling/mud-breathable ECOREPEL® finish that's fluorocarbon free, wash permanent (not true of some competitors, fyi---esp. after laundering), and highly resistant to abrasion-that apparel pieces for active types- get subjected to. Bluesign® certified schoeller naturetec -moisture efficient-heat retention in wool tweed print…uses muesling-free merino wool New---thought these featherweight-silky feeling wool blends+textiles with Schoeller techy treatments---availab...

SLC/OR Mt. Whitney Vest-w/ moisture wicking Bamboo/Charcoal Mesh Like  our recent visit to the cool gadgets laden International Consumer Electronics Tradeshow---stuff aimed at the outdoorsy crowd also serves up inventive ways to make time-in this case- under the open skies -fabulously tricked out with technology. Apparel usually gets its cutting edge performance features via the textiles used-and design features…generally speaking. Women's Squaw Peak Vest-adjustable silicone gripper waist…keeps cold out-Primaloft Gold collar insulation, Polartec WindPro insert panels,  But as humans who switch out our layers (basic, mid, jacket/coat) every 10 degrees F.----we were beyond intrigued with NuDown "… the future of warmth … personalized climate control ..." outerwear specialist that counts on patent pending-proprietary technology----to manufacture jackets/vests capable of customizable levels of insulation via a pocket-hidden air pump that inflates-with compresse...

OR/SLC TERREX CLIMAHEAT ICE JACKET-top of the line for warmth/function with Primaloft® Gold Insulation that is water replant, fluorocarbon-free down blended with synthetic Primaloft® ultra-fine fibers=ultimate warmth during dry weather and moisture blocking enabled for wet conditions, lined with 37.5 (Cocona)…we like the side stretch panels (Formotion®)for fit when on the go and an adjustable hood, packs down, differential baffle construction for diff. body zones, reflective iconic 3 stripes, inner sleeve cuff, chest zip pocket $350-pictured guy version grey heather/semi solar green check it out-  serious insulation---baffling inside-could prob. double as half a sleeping pad. women's TERREX CLIMAHEAT ICE JACKET IMO---launching an outdoor performance wear collection-within a 50,000+ employee company-  known for its ORIGINALS, hip kicks + fashion-y collabs (Stella McCartney, Jeremy Scott, Raf Simons, Y-3), and serious sports' lines and acqui...

Outdoor Retailer, SLC Cradle to cradle -documenting garment's lifestyle…from start (seed, petrochemicals) to finish (landfill, repurposed)…is more than just a buncha talking points in the outdoor industry. It is a way of doing business…ensuring continuity---of the outdoors. AFTER ALL. AND alongside the food/cosmetics/beauty industries, apparel ingredients that are being scrutinized by consumers, worldwide ---apparel is meaningfully becoming part of that awareness and concern of what goes into  and on  their bodies... For Instance... IMO: A lot of wearers -including the guys we hike with-would be/are shocked as to how the keep it warm things they attire themselves with-in this instance down/feather insulation- gets sourced/processed/sold…particularly when it bears environmentally aware company label tags dedicated (and advertised)- to keeping it green. Frankly, we were too. Cruel free/ethical practices are seriously in the mission mix- in 2014. And it should be…e...