LYRA MAG.

DARE 2B, SKEA, SNOWMAN New York, ALPHA INDUSTRIES Winter worthy outerwear- assuming it might get cold --- has sleeker silhouettes this season -courtesy of warmth without the bulk functional 'smart' fabrics / insulation that keep wearers dry in all sorts of weather-and heartbeat rates... moving out moisture from output activities ( Primaloft Gold/Silver/Black, Polartec's Alpha , 3M's Thinsulate)-keeping wearers from chattering teeth when still, encased in stretchy easy to move in textiles embedded with wind/water stopping tech  that breathes (slew of Gore-Tex® technologies , Pertex Quantum + Shield)- to name just a few name brand textiles. via GIPHY source comedycentral.com AND although harsh conditions/extreme destinations require the utmost tech wear to survive...most other jaunts-whether to resort mountains or city bars...can be served by multi-tasking-fashion-y-stylish pieces-that are  versatile- durable-and protective enough. we've reviewed several...

A down filled outerwear SNOWMAN ACTION the 'POKE" -from the lookbook--inspiration Helen Mill Theater, West 26th Street-NYC New comer to NYFW -SNOWMAN NY is one of our fav new labels…(our initial gush …)---and staged a runway show for its S/S 2015 collection---- Makeup (and hair) by Aveda was inspired by a 50's glam maquillage---and the above picture in the look book as a reference. Tidal Pool blue-new for S/S 2015---striking for just the right amount of pop…flatters all skin tones Fire Maple Liner-lined lips blue shadow with plain gloss makes this an everyday look Goji Berry Lipstick, Fire Maple Liner-on the lips. Available Now on the right-lead MakeUp artist Michelle Comb Aveda concealers and foundations perfected skin... Ride Rainy Day jacket---hair was inspiration "It's all about the prep" when it comes to this beautiful 50's updo' AVEDA Smooth Infusion and Air Control-smells great too! Bends cre...

NYC New label SNOWMAN New York is run by veterans of fashion and branding-and you can tell right away they so know what they're doing. For down filled, DWR outwear pieces-fashion truly meets function here- certainly got our attention with the corset side details that add sexy curves to a functional practical jacket and coat…from the 42 SNOWMAN F/W 2014 Collection-inspired by 42nd ST. areas Times Square-Bryant Park. Dutchess-¾ length -with faux leather details The silhouettes are terrific and the prices will amaze the Moncler loving bunch…. Queen-full length down jacket….back- Classic down vest-Original-detachable faux fur trim What else: Limited Edition Biker Style - with 5% proceeds benefiting Livestrong.org, Men's jackets---and cold defying Original collection of down jackets-all with with 600 fill 90/10 down -YKK zippers, and adjustable hem/hoods line to keep the cold out. $389 for faux fur hooded options-on a jacket that can be worn for riding a su...