DEMO DAY, Outdoor Retailer, Utah Displayed out in the snow---the new to us Rocky Brands SV2 collection of tricked out performance apparel and footwear- so entranced us with its practicality and smart design-we were thoroughly bummed to learn that the sizes available, for now, were only for guys. Really-the jackets start in a men's medium (American cut)...the kickers -a guy's size 8. FYI-the company also makes scores of hunting, outdoor and USA military boots ...including... What we saw....was a collection-geared towards the 20's-40's outdoor crowd that likes to push the limits and needs to be safe, warm and comfortable---or urbanites that just want to look cool...as we would not be surprised to see this morph into the lifestyle outdoor brand of tech pieces for the style conscious. the Provision Jacket $599 We haven't seen this many practical pockets (chest, forearms)-in a weather tough DWR item for the retail market in awhile- ...water proof ones...