LYRA MAG.

In Our Inbox…  I n Spring 2014, Nike celebrates the power of its innovation with the release of three new versions of the Air Max 90— the Nike Air Max Lunar90, Air Max 90 Jacquard and Air Max 90 Ice.  One of the more popular silhouettes in the Air Max family, the Air Max 90’s iconic midsole and upper components are the perfect canvas to lionize Nike’s pinnacle technologies: Lunarlon foam, no-sew construction, jacquard weaving and Phylon.  A decade after Nike Air was introduced as a cushioning system, a revolution was born. Using visible air, legendary Nike designer  Tinker Hatfield  forever changed the design of running sneakers and developed a new ethos for Nike’s approach to innovation; letting innovation speak for itself. Nike Air Max would become one of the most recognizable sneaker families, worn and coveted all over the world. The overwhelming success of the Air Max line proves that sneaker technology not onl...

In Our Inbox... Nike redefines seasonal sneakers with the launch of its much-anticipated Liberty print collection.  Nike icons – Air Max 1, Dunk Sky High SneakerBoot, Nike Roshe Run Hi SneakerBoot and Air Revolution Sky High – are wrapped in Liberty London’s signature paisley print, Bourton, offering comfort with a stylish edge.  The  Nike Dunk Sky Hi SneakerBoot  evolves from Nike’s first ever wedge sneaker, the Nike Dunk Sky Hi.  This winterized wedge, born from a basketball classic, features a quilted ankle collar for added height, a duckboot-style toe, and WaterShield technology, to keep moisture out. The  Nike Air Revolution Sky Hi  takes the iconic Nike Air Revolution, the first basketball shoe featuring visible Nike Air, and gives it a feminine twist in the form of a concealed wedge heel for a modern elevated style. The visible Air-Sole unit provides impact protection for the city streets...

Didn't really surprise us when we saw these outdoorsy inspired, Nike "Sneakerboot Collection"---with elements of weather worthy duck boots, hiking kicks, and durable rugged work shoe details- feeding into several handsome re-interpretations of classic 'regular' sneakers by Nike-set to deliver in early October. Just in time for cooler temps...these stylish efforts have height, traction, and techy uppers to keep one dry/warm. To quote for the press release.... NIKE AIR FORCE 1 DUCKBOOT The original SneakerBoot, the Nike Air Force 1 Duckboot's WaterShield technology and padded wool collar upgrade an icon for the outdoors. Aggressive lugs on the original Air Force 1 outsole–with its classic pivot point design– provide extra traction. The molded vamp on the reinforced toe is made to take on the elements with ease, accompanied by a full-grain leather upper. Metal eyelets and hooks lock down the foot for total warmth and security, but the instantly recog...

In Our Inbox... "Nike Air Max has served as a canvas to many themes over its 30-year history, but never before has it played host to the sky’s most brilliant moment of the day. Air Max 90 Featuring the Air Max 1, Air Max 90, Air Max 180, Air Max 95, and Air Max 97, the Sunset Pack shoes feature an orange-to-yellow gradient pattern on Nike Engineered Mesh uppers in a nod to the sun's nightly descent. Black accent panels add contrast and represent the forthcoming night. Air Max 180 Air Max 1 Like the reprieve from the day’s heat that sunset brings, Nike Engineered Mesh allows air to flow through a collection of Nike’s most iconic shoe designs. Originally used in performance running footwear, this updated version of traditional spacer mesh shaves weight and improves breathability and flexibility for a more comfortable fit. To uphold the classic look of each Air Max model, zoned tight and loose perforation patterns mirror the color-block...