LYRA MAG.

In a way-KISS is one of the original indie beauty brands... AND ...once again-this company has given consumers a professional looking 'fake' eyelash option. But courtesy of some company thinking-we think the new FALSCARA is a game changer for those wanting length/volume/curled lashes with ease. KISS host master makeup artist supreme Carolina Gonzalez (L) gave a tutorial on how to use Falscara in a few easy steps! Starter Kit...begin with a mascara free face ...first  uncap the wisp lashes (they are packaged under plastic), then apply a light coat of the bond (enclosed-one end of the Falscara wand), take a false wisp lash (as is or trim) apply underneath the area you want-underneath the lash using the enclosed handpiece applicator or your fingers, tap/push secure it on (we used our finger for this step), apply the sealer- --and tap the Falscara securely again. DONE. Tips: Absolutely apply the false wisp underneath 'real' lashes- not on the waterline ...f...

PART ONE: Coming - arriving-the latest beauty tools and makeup trends ...sourced from tradeshows -which is where  all those niche, luxury and mass beauty lines often get their products from. Hence  a lot of similar goodies for consumers-seem to be launched around the same time-like the matte-hydration, long lasting-bold lipstick trend. via GIPHY At recent MakeUp in NewYork trade show -we had a few minutes to cruise around...and gave a thumbs up to Jepson 's smooth (patented) anti-microbial makeup sponges perfect for even applications of foundation, BB creams, suncreams' kind of textures. Pictured-2 types-made of smooth/soft silicone which is naturally a lot more 'clean'-anti-microbial/anti-odor...and ez to clean... and the Duo-Sili Sponge-smooth.scoft silicone one one side...and optional materials on the other-including the more traditional material. NICE.

NYC Wanna see the latest in cosmetics...before it even hits the market? via GIPHY source sassy-queen2k13.tumblr.com MakeUp in New York is an annual tradeshow-a B to B for  small and large cosmetic companies-and those looking to launch one-had  aisles  of the latest in cosmetics, skin treatments and packaging products-from businesses that cater to the brands-the big and cult favs. Although this outing of international exhibitors is tiny in size compared to other tradeshows...there was plenty of new products ...exciting fellow attendees-based on convos we had with some attendees on a glorious Manhattan rooftop deck at the West 22nd Street venue. LOVE THIS-4 in 1 Lip Topping-S&J International-4 different finishes-in one product-matte, glam, shiny, intense stain color-this product reflects the reality that gals nowadays-who are not brand loyal- are already mixing up related products from different labels- for unique personal looks-effects. FUN-made us want to ...

TIMES SQUARE area---atop NASDAQ-yup-Panasonic powers the display too….  Las Vegas, International Consumer Electronics Tradeshow The L"Oreal Paris APP " MakeUp Genius "is massively popular---so it follows that Panasonics Virtual Make-Up mirror enjoyed a huge amount of attendee attention amidst a sea of very cool stuff at this tradeshow. SO FUN! In tandem with Panasonic's Lumix camera line-the mirror takes your image -and then serves up choices-for make-up (eyelashes, cheek-eye colors, lipstick tones)... under various lightening settings---and hairstyles- and amusing-also for facial hair-though it was the ladies checking out their images super-imposed with mustaches-when we cruised by. ALSO fitting-because social media isn't enough of a judgmental means of expression…could 'like' hairstyles. The commercial applications of this technology are real and numerous---at a make-up counter--- when getting ready for a big night out…but in the end-how it...

Makeup/grooming packaging-like perfume/cologne - has insta- shelf appeal…for consumers who may not even have an understanding of what's inside beyond the brand's identity-captured in the visual message the 'vehicle' displays-or emotes…via shape, weight, color, texture-and the label. And from what we could see in a mere few hours-the customization options result in great designs ---available worldwide. It's fascinating -seeing the innovative backbone of an industry where packaging is key. Some highlights: Bottle coatings----the variety of colors and textures are magical and seemingly endless for customization. We thought this beautiful metallic spray coating on LUMSON 's glass bottle very luxurious...inner sprays-lacquering in glass bottles ---a very upscale finish. comes apart for recycling-we find European  companies more attune to that, in general…exceptions are USA brands with strong 'green' DNA---but imo-not the majority of makeup consum...