LYRA MAG.

GORE-TEX®, LYCRA® Organic Cotton-Recycled Plastic, OrthoLite, Polygiene Favored apparel labels of  Millennials -includes hybrid athlete- athleisure brands...which imo...implies a casual lifestyle AND clued in consumers -reading the info mandated on labels...like listing country of origin (manufacturing), garment care, fiber content and other finishings/treatments. Just like reading the ingredients label on foods/liquids...savvy customers demand transparency. Hangtags that hang with those of the maker- usually adds to a garment's caché...and  helps explain the prices commanded by premium products-in apparel and footwear. Some of the most common that we see... Gore-Tex ® was the first lightweight waterproof/breathable membrane addition to our winter wardrobe ...back in the 80s. Their GTX appearance on hiking and winter boots=game changer. via GIPHY source imgur.com Today there are many Gore-Tex fabrics with varying degrees of windproof/waterproof/breathable-from pro...

 SCHOELLER®, PRIMALOFT®, GORE-TEX-C KNIT™ Backer Technology SLC/OR Design tweaks are smart updates to performance wear----even the retro look finds favor- but it's the new school tricked out fabrics and textile treatments that offer lighter, more comfy, easier care and more efficient climate management - rendering garment/gears from a few years back---JUST so old. HIGHLIGHTS: Schoeller -a Euro company has always embraced the greener way to offer cutting edge functionalities ---notably in its water repelling/mud-breathable ECOREPEL® finish that's fluorocarbon free, wash permanent (not true of some competitors, fyi---esp. after laundering), and highly resistant to abrasion-that apparel pieces for active types- get subjected to. Bluesign® certified schoeller naturetec -moisture efficient-heat retention in wool tweed print…uses muesling-free merino wool New---thought these featherweight-silky feeling wool blends+textiles with Schoeller techy treatments---availab...

Outdoor Retailer/SLC ONCE AGAIN, while attending an Outdoor Retailer event-the thought of "…this renders everything we own-outdated…" crossed the brain cells. From Gore-Tex® a company synonymous with waterproof/breathable and windproof fabrics a big intro for footwear -SURROUND™ "…the first all-around breathable and waterproof hiking footwear…" open feature in the outsoles and special Gore-Tex® laminate incorporating the Gore-Tex® membrane features  over  1.4 billion micro-pores per sq. centimeters-each pore is 20,000 smaller than a droplet of water yet 700 times larger than a vapor molecule-meaning moisture cannot get in form outside---but sweat from feet-easily escapes. NEAT. Adopted by several brands including outdoors and lifestyle labels…the 360º climate comfort-venting moisture during summertime-is a very desirable characteristic-and in combo with a waterproof feature=WIN WIN. that's a serious waterproof visual... Salewa-one of severa...

Holiday gifts are a perfect excuse to elevate one's gym bags-style wise- beyond giveaway haulers from races, trade shows ... New to us-Gregory-vintage flavored Sunbird series that refs its design history (backpacks)…and produces sturdy selections made from classic-cotton-polyester canvas, authentic steel alligator clips and figure eight attachment systems, and chrome-tanned leather details. Sunrise Tote-zippered main compartment, front zippered pocket, internal zip pocket, quilted bottom panel, detachable shoulder strap $129 A bump up, materials wise than Herschel…imo….the tote, cross-body and backpack are urban worthy and roomy enough for gym and travel essentials. Prices $99-$149---deliver Spring 2015 but worth keeping eye out for…i.e.-gift cards. Kletter Day-classic panel loading teardrop shape pack with #10 YKK zip on main compartment, figure 8 sliders for attachments, top, bottom and front leather attachment panels, single/ax pole attachment loop (works for sn...

SLC/NYC Part 9 BLACK, WHITE, Black + White … As boldly graphic as a Mark Rothko painting-the neutral colors of black and white-with bits of accent colors (and textures)---make a big statement -for S/S 2015 outerwear apparel and footwear. Tonal wise-it's sharp-sleek, urban friendly (though that white is tough to keep--- white )…and for sure, these two colors are always best sellers-irrespective of what ever shade some trend forecaster is peddling for the season. Shades of grey orange black white- for Wolverine men's-with all of the comfort+durability-Manistique= quick dry breathable mesh+polyurethane upper, C3® Compression Molded EVA footbed, EVA sock liner+dual density rubber outsole CAT FOOTWEAR just keeps delivering the coolest shoes as of late- taking its work wear heritage and amping UP style elements-like this wedge on a kicker tough silhouette…later post -the more graphic collab offerings with Camille Walala that literally stopped...