LYRA MAG.

via GIPHY source weheartit.com in our inbox...   " FC Barcelona and NIKE, Inc. have extended their current sponsorship deal, which was due to end on 30 June 2018. The long-term agreement is a landmark in global football and builds upon a highly successful partnership. The details of the agreement will be reported, and have to be ratified, at the next General Assembly. The agreement extends the relationship between FC Barcelona and Nike to over 30 years. FC Barcelona and Nike signed their first partnership agreement back in 1998 and have experienced two decades of extraordinary football together, with the club winning four Champions Leagues, 10 Ligas, four editions of the Copa del Rey and three Club World Cups, among others." via GIPHY source BLINGEE.com What else...from the land where futbol es vida...and because Messi is IS souvenirs from WC 2012 in Brasil---featuring Argentina's hometown heroes... be forever immortalized

In our inbox… “The half-and-half appearance is a traditional football design, but we added a new twist,” said Martin Lotti, Creative Director of Nike Football. “We wanted to utilize vibrant color so the kits look brighter at night against the grass and beneath floodlights. Under a dark sky, the kits will look electric, as if powered by batteries, and will provide an almost electric flash of color on the pitch.” This season, FC Barcelona will wear a bold new third kit that captures the club’s inherent brilliance and energy.  The kit consists of two tones of Volt yellow, which first appeared in Barcelona’s away kit in 2005. The shirt, shorts and socks all feature the distinct Volt color on the front, with a darker tone of the same yellow on the back. The two tones are divided by blue stripes — honoring one of Barcelona’s famous home colors — that stretch along both sides of the kit from the collar, along both shoulders, down the shirt and shorts, and righ...