LYRA MAG.

NYC Wanna see the latest in cosmetics...before it even hits the market? via GIPHY source sassy-queen2k13.tumblr.com MakeUp in New York is an annual tradeshow-a B to B for  small and large cosmetic companies-and those looking to launch one-had  aisles  of the latest in cosmetics, skin treatments and packaging products-from businesses that cater to the brands-the big and cult favs. Although this outing of international exhibitors is tiny in size compared to other tradeshows...there was plenty of new products ...exciting fellow attendees-based on convos we had with some attendees on a glorious Manhattan rooftop deck at the West 22nd Street venue. LOVE THIS-4 in 1 Lip Topping-S&J International-4 different finishes-in one product-matte, glam, shiny, intense stain color-this product reflects the reality that gals nowadays-who are not brand loyal- are already mixing up related products from different labels- for unique personal looks-effects. FUN-made us want to ...

Innovation Tree-adorned with packaging+cosmetic products from several companies West 34th St. Makeup tradeshows-the large (like Cosmoprof-in Las Vegas)...and smaller regional shows-including the one we attended this week, MakeUp in New York...are where cosmetic companies or those individuals looking to start-or add to-their own cosmetic lines -go for the latest. makeup for men---ah...the SELFIE HELPER love the hard shiny metal packaging  Even the mega companies with their own gigantic R+D facilitates...source from these exhibitors. More noticeable these days...similarity in cosmetic brand products across labels-over time (think Clinique chubby sticks---and six months later---a slew of brands had comparable offerings IMO), and better quality ingredients, formulations and packaging from premium  ( the Christian Loboutin lipstick metal bullet necklace + nail polish stiletto deserve packaging Academy Awards )  to the mass brands...the lat...