LYRA MAG.

SLC/Utah Part 2 Portable food energy, like portable power=is delivered by scores of vendors nowadays…enticing consumers looking for easy, tasty ways to fuel on the go. Or to snack on---no matter where/what -including couch potato types. Some Highlights: Chocolov XOXOX …24 flavors are sold all over- very authentic tasting even discerning chocolate snobs  would nibble…and we're half French. one distributor offered various sized, ready to drink tea options from Ito En -a brand remembered fondly- drinking gallons of- from all those vending machines-during time spent in Japan. Unsweetened options actually taste good! Brooklyn's brewing up 100% Arabica-  Jay Street Coffee -coffee drinks with the milk part mixed in +shelf ready. These kinds of beverages have been massively popular in Japan for decades wonder why it took so long to catch on here. Third generation owned  Nature's Bakery ™ served up devour-able natural versions of the classic Fig Newto...

Outdoor Retailer, SLC What to eat on the go-when hiking, training for a 100 mile dash through some mountain terrain, or just hanging out paddling on some lake---there was a lot of noshing going on at the most recent OR tradeshow. One trend that is coming to store shelves near you-brick and mortars or virtual-are beefed up bars, gourmet jerky- and snacks packed with protein from sources that are not traditional for the energy bar market. No one was tasting these when we were at the booth-laden with CHAPUL Cricket Bars (maybe cultural hurdle in the bunch at the booth at that time?). Nice packaging though-and Chapul's eats-get its protein source from 'farm raised' crickets that are ground into flour…that we were told-is somewhat akin to crustaceans-hence not for those with shellfish allergies. Insects are staples in many countries' diets as cheap and readily available sources of protein. Plenty of consumer products also have insects in it-as the 'natural'...

Convenience and nutritious-and as tasty as candy/cookies---without what is that…ingredients= winning combos! Ramping up outdoor activities for the racing season-efforts to eat well---fall into the efforts to fuel well category-as often as not. And we can think of hundreds of things we would rather be doing than using time to shop/cook/eat... Helping us go the distance-FAST-post workout and after a race (versus the often sketchy finish line food)…Clif Bars Builder's Bars contain easy to digest, tasty sums of muscle repairing protein (the primary source-soy)-something we struggle to get enough of…plus 15- 23 vitamins/minerals (depending on flavor) in meaningful amounts. Authentic tastes-just like everything with Clif Bar on the label - it's helpful that the ingredients are pronounceable.  Plus-be rewarded with he just right amount of sweetness -from mostly organic-and certainly real natural sources (beet juice, organic brown rice, cane sugar)-that are low glycemic (no sugar...