LYRA MAG.

Editor's Preview, NYC Athleta is an American label, GAP owned- that is nipping at the running heels of Lululemon...for the hearts, minds and bodies of athletic active women---or those who like to dress the part. Recently we took in the upcoming swimwear collection that debuts in March...just in time for Spring breaks from coast to coast. The large assortment of swimwear we saw fell into multiple mix and match solid and print color waves... ---and functionality: Swim (with underwire top options, Surf and... Performance Swim...the later made from high tech, quick drying Myrel fabric. Tops and bottoms are sold separately--- Fully adjustable straps---plus accurate cup sizes ensure a perfect fit. Both the Swim Surf collections ---come in assorted styles to enhance all body types... We thought this built in tummy panel in a swim dress, built in top support...and internal mesh briefs in the swim dresses and skirts---a smart, funcitonal option for those tha...

Image of Fall Collection-Sag Harbor April 3rd, 2009-Garment Center, NYC Words, Images Judith Ecochard Fashion with a capital “F” gets all the press and celeb hallelujahs, but the reality? The average American women is a size 12-16…sizes most acclaimed Fashion Week designers wouldn’t dream of tailoring in---unless by special request and big bucks. This is akin to subscription numbers of Vogue magazine –used to being the Bible of all things stylish…being bested by reality…that being that Red Book or Women’s Day reads out more, selling wise- than that impossibly chic glossy. We have seen the latest advertisements by The Slimming Solution™, a collection of stylish, everyday office/casual separates aimed at the middle market. When we got to the spacious light filled showroom in the Garment Center, we were treated to a wide assortment of Sag Harbor™ (Misses sizes) and Briggs Harbor New York, (for the growing 65 plus age)…collections, set to ship anywhere from July 2009 on. THE SLIMMING SOLU...

LATEST STRAPLESS “WRAP BRA” REALLY STAYS PUT AND SUPPORTS Words, Judith Ecochard, Most Images, Courtesy of Fashion Forms We remember Julia Roberts' 2001 Oscar winning acceptance speech and the media frenzy that followed---for her performance in the flick “Erin Brockovich” for many reasons. Playing a feisty twice divorced single mom turned activist attired in risqué wardrobe with an enhanced cleavage and minis, the actress went 180 degrees the other way that Red Carpet night ---and was all elegant glamour in her vintage black and white Valentino gown. On the daytime talk show circuit however, Roberts jokingly remarked how “ it took a village to get that cleavage ...” (and that Oscar look, no doubt) ---crediting silicon “chicken cutlets” for that extra oomp So there we were, at a Garment Center locale reviewing the extensive collection of curve enhancing bras and innovative gizmos that are either/or supportive, provide coverage, and/or shape our boobs via adhesives, silicone or gel...