LYRA MAG.

GORE-TEX®, LYCRA® Organic Cotton-Recycled Plastic, OrthoLite, Polygiene Favored apparel labels of  Millennials -includes hybrid athlete- athleisure brands...which imo...implies a casual lifestyle AND clued in consumers -reading the info mandated on labels...like listing country of origin (manufacturing), garment care, fiber content and other finishings/treatments. Just like reading the ingredients label on foods/liquids...savvy customers demand transparency. Hangtags that hang with those of the maker- usually adds to a garment's caché...and  helps explain the prices commanded by premium products-in apparel and footwear. Some of the most common that we see... Gore-Tex ® was the first lightweight waterproof/breathable membrane addition to our winter wardrobe ...back in the 80s. Their GTX appearance on hiking and winter boots=game changer. via GIPHY source imgur.com Today there are many Gore-Tex fabrics with varying degrees of windproof/waterproof/breathable-from pro...

Part 5 ADIDAS, THE NORTH FACE, COTOPAXI Lightweight, functional high performance wear---for a variety of activities...including the everyday kind that doesn't challenge or try to "conquor' the outdoors-wearers are just in it . ADIDAS TERREX AGRAVIC PRIMALOFT JACKET jacket...has that elastic cuffs on sleeves/hem of varsity-bomber jackets that been around for dozens of years BUT-all 21st century state of the art everything else...  weather tough Pertex Quantum® GL- DWR lightweight strong fabric holds in Primaloft Gold (80g) insulation allow for durability, stretch and warmth. Interesting color too....and that stitch pattern made from reflective yarn providing 360º of visibility !!!!   With pack it pocket. Men's version joined now with women's ($299)-new for F/W 2016. AHHHH .... Adidas Outdoors-Gym Wear-harks back to the fab 80s tracksuits with the iconic double side stripes.  Surprised more of the outdoors collection does not incorporate this signatur...

all in the family-Tsedo Sherpa, V.P.-daughter of founder Tashi Sherpa, -right and Tsering Sherpa-Logitics/Retail Operations Outdoor Retailer/SLC Introducing the new Khangri ( Sherpa=mountain ) Alpine Series of Base/Mid Layers, Soft/Hard Shell Jackets+Pants Sherpa Adventure Gear- since 2003---has always had very distinct design features for its outerwear/casual apparel --a reflection of its country of origin (and most manufacturing)- Nepal. For the upcoming season-techy pieces-athlete tested on mountains all over the planet-including- of course, Mt. Everest- are launching-dubbed the Khangri collection-with intuitive and handy (very) features  "... from zipper  pulls, to drawcords, to pockets. For example, pockets on insulated layers are located on the right side of the chest—opposite from pockets of the jackets—to minimize bulk. Drawcords tuck out of the way in hidden alcoves. Horizontal thumbholes hold layers readily in place. And of course, all products are ha...