NYC...Backbone Media Showcase/Westerlind Outdoor Sandham Hat-white extra wide brim, neck+ear protection-specially welded water ditch in front-diverts water away, adjustable chin flap, polyester lining How fitting that our latest obsessed with label new to us label-we saw 2x in one week. WHAT: Grundéns is a heritage brand---founded in 1911 in a stormy climate locale ( Grundsen ) -on the left coast of Sweden. Waterproof/weather tough attire that literally could be life-saving for fisherman as they earn a living... Grundens' collection-crafted from textiles and forward thinking treatments- has evolved over the decades -including the embrace of PVC coated fabrics for the most professional outerwear worthy ever-aka the kind that withstands "... standing under a fire hose hour after hour..." DESIGN: The aforementioned watery deluge ...probably not gonna happen-for most people---but imo-Grundens incredibly trend-on rugged jackets, pant...