SLC ICE BLOCKS DEMO GRIPPY OUTSOLES-Slip N'Fall Fears Banished VIBRAM- MERRELL-SPERRY-WOLVERINE- HANWAG- ICEBUG- ALTRA-BAFFIN- KODIAK-KAHTOOLA Sloooowly -encompassing the urban kinds of customer (see a 2012 Prez. election voter map for where they live...it's the blue spots)... ...the exhibitors at Outdoor Retailer -we'd say deftly---cater to the elite winter backcountry extremist - adventurers who have 'the seven summits' done ---as well as NOW the city types-who more likely "venture out" for day jaunts, travels, indoor fitness centers-including yoga, Cross-Fit and climbing...and who may only see the skies/feel the weather when walking to mass transit hubs. Smart: the authentic outdoors-ness of the brands-remain-for both older and new labels (like Under Armour moving their outdoors bunch to Portland)...an important story to keep on telling to sell to hard core and casual types alike. It's like ...as competitive triathletes...still look...