LYRA MAG.

Jordan Brand brings the franchise’s 30th Anniversary celebrations to Europe:   in our inbox... Yet another reason to take advantage of the strong USA $ PALAIS 23 From June 12-14, the Palais de Tokyo (PARIS, fyi) will host a consumer experience showcasing the Jordan family of athletes as well as commemorate the history, development and greatest moments that have fueled the Air Jordan. Visitors can step into Michael Jordan’s shoes and recreate his iconic 'Last Shots', test their skills in the brand’s latest performance footwear and become part of the story through an array of interactive installations. JORDAN @ NIKE LAB P75 Throughout the the week, visitors to the NIKELAB P75 space will witness a full Jordan Brand takeover where performance and off-court exclusive products will debut throughout the weekend. Jordan.com/paris will share updated information on the upcoming European releases. JORDAN LEGAC...

In our inbox... NIKE, INC. INTRODUCES THE 2015 BLACK HISTORY MONTH COLLECTION NIKE, Inc. celebrates Black History Month with a collection of products across basketball, football, running, soccer and skateboarding that honors six athletes and coaches who have positively impacted sport with their courage and determination: Theotis Beasley, Kevin-Prince Boateng, Jerry Rice, Brianna Rollins, C. Vivian Stringer and John Thompson. BRIANNA ROLLINS, TRACK AND FIELD: Inspiration from a track coach who saw Rollins’s true potential gave her the power to overcome tremendous odds on a record-breaking journey that has just begun. “I want to break world records and win gold medals, but I also want to be known as the athlete who glorified God by reaching my full potential,” Rollins said. JERRY RICE, FOOTBALL: Values instilled by Rice’s family gave Rice the power to shatter records and etch his name in the history books. "To me, it was ...