"When you fund and design something yourself you give birth to something that's an extension of you. ill.i is about discreet but strong details; it's a quiet riot, a powerful silence" – will.i.am LOS ANGELES, 16 SEPTEMBER 2014 will.i.am today launches his first-ever eyewear collection, ill.i Optics. The entrepreneur and glasses connoisseur has partnered with designer George Gorrow to create a collection of sunglasses and optical styles for men and women – designed in LA, handmade in Italy and born from a life-long passion for experimental eyewear. "I see a gap in the world of eyewear and this is my installment of what I feel is missing. I want this to be an honest brand - it's about dedication and passion." - will.i.am Reinterpreting classic eyewear The collection pays homage to the evolution of eyewear; drawing inspiration from rare vintage shapes – twisted and reworked to create something new ...