Text, Vivian G. Kelly and Laura Wood Runway Images of Ecoganic runway show, courtesy of Mercedes-Benz Fashion Week Images of Beau Soleil courtesy of Beau Soleil. Images of Eco Gem jewelry, courtesy of Hovey Lee The big news at the Mercedes-Benz Fashion Week at Smashbox Studios [October 14-18] was the strong green initiative. Three months prior to the shows, a press release went out [from IMG Fashion] announcing that “the twice yearly event in Culver City, CA will be ‘greener’ in October, with a focus on sustainability, eco-friendly fashions and designers.” Below, we highlight jewelry, cosmetics, and two eco collections. Jewelry: Designer Hovey Lee’s Eco Gem collection at the Design Suites The Eco Gem collection is under the umbrella of the designer’s larger Eco-Jewelry Collection. We met Ms. Lee in her booth at the Design Suites, drawn in by her colorful gumball cocktail rings. Ms. Lee is committed to sourcing her raw materials from Fair Trade and ethical vendors who pay fair wages a