LYRA MAG.

Beauty/Cosmetic/Skincare Trends The number of attendees at skincare/cosmetic ingredient -raw suppliers trade shows has noticeably been growing since we've been covering this industry. Big and small independent companies alike-looking for the next ingredient to make their products stand out in a crowded marketplace...were strolling the aisles-and packed  the trend forecasting seminars at the go round of In-Cosmetics. Highlights: Waterless products have been around for awhile- our first LUSH bars' of shampoo/conditioner + popular bath bomb buys at one of their first stores -in Vancouver,  British Columbia-was about 24 years ago. Now fresh drinking water (and the lack there of ) -and the industries that suck it up-are well known. Using less of this precious commodity- along with less non-recyclable-eco packaging-were two standout trends we hope become completely mainstream in the skincare/beauty/cosmetics productions. A top pick for cool new 'thing'- at the ...

A predictable theme for the holiday seasons is to de-stress..and a whole bunch of CALMing cosmetics and ingredients ( like soothing multi-tasker calamine) aims to minimize " nature's alarm system " cortisol's  negative impact on skin. PLUS-the latest in hydration, topically . Korea's SUNJIN Beauty Science   sunscreens and blocks with Calamine.made from anti-oxidant loaded cherry blossom extract. Skin's gets hydrated-with  SUNJIN Beauty Science   's latest solution of creams and balms-that are super lightweight and absorb or rinse off pdq without leaving a film like many oil loaded moisturizers+cleansers out there, From creams to custards...all feel barely there vs old school skin creams.  Birch sap is an 'it ingredient' for skincare naturally packed with  nutrients+hyaluronic acid that moisturizes-plus calming anti-oxidants that sooth irritated skin. Velvet Air Lipsticks by ECRU New York...latest moisturizing long lasting lip...

Part 3-In-Cosmetics A lot of instagram ready looks are aided by topical temporary fixes akin to IRL Photoshop... At In-Cosmetics...we saw plenty of raw materials/ingredients to help. Sensient Cosmetics Technologies-had really teeny teeny teeny  Natupure® fibers--they're made from hemp shives/sunflower hulls/ charcoal (!)...that when put in a foundation formula like their Reconstructing Fiber Foundation-provides insta  smoothing canvas-wrinkle/pore perfection-acting as microscopic fillers-primer base like with oil/sweat absorption and mattifying properties-. Can be put into mascara and hair formulas too for added volume/length. Company also displayed a soy infused foundation-non GMO sourced-because today's customer is def expecting multi-tasking serum -treatment-coverage...saving a step on skin care regimes. A retail example of foundation+serum in one multi-tasking product =by Ilia-not a BB or CC btw Most Fun JUST IN TIME for Halloween-Day of the De...

Part 2 In-Cosmetics/Javits NYC It's not all in the packaging-but new to the USA...sunscreen/block sticks (TSA friendly - portable)...and micro-needling delivery systems-from South Korean companies... caught our attention. K BEAUTY TRENDS we hope catch on here... Stick sunscreens (and moisturizing balms -pictured below)...are huge in Asia-in particular- S. Korea-where golf is a popular activity. Portable for sure---and less sticky than the ones we lavish on our skin... SUNJIN Beauty Science 's showed several innovative full spectrum sunblock/sunscreens including one that is EWG certified. The difference-texture wise-these feel silky and go on smoothly and are easy to spread-due to their high water content.  Another K Company.. .DTS MG  had Micro Needle delivery systems paired with this nifty hair loss treatment coined RETURN. Basically-one fills the micro needle device with contents of these ampules...and applies,  Study results using RETURN del...

Part One: As consumers worldwide shift their thinking (or vocabulary) from anti-aging to wellness-their priorities for what is desire-able is also getting re-fresh too. SRO-a program on regulation-part of the very well attended Indie Brand How To's from Inception to Concept The Basics: Want to know the latest wellness trends for skin/haircare? Walk the aisles of a supplier trade show-for an education on cutting edge ingredients-usually before they're 'in' the retail market. We've been covering these kinds of events for years-learning where/how both big companies and individuals-source their products/ingredients. Open secret: Sometimes the splashy marketed products and cult favs contain the same ingredients from the same source... or private label manufacturers. an exception for global brand-albeit smallish one- natural leaning  Tata Harper  Skincare doesn't out-source formulations for its products...'crafted' at an in-house lab acc...