LYRA MAG.

There's a reason these guys look so great- duh ---big part is the fit of their Wrangler jeans   NYC Need more proof that heritage brands hit the rockets break glare jackpot with MADE IN THE USA offerings?  inside-the American flag and brand labels...securely stitched in.... WHAT: Wrangle 1947 -is this all American company's USA made, limited series of premium jeans...that will have loads of denim lovers/collectors doing double takes... the denim made in the  Cone Denim® White Oak Plant™comes in 2  rinses -including this darker rinse-with subtle fading details...and a lighter -'faded look' rinse..also with subtle details where creases naturally are “With authentic American style woven into every pair, these jeans preserve the Western legacy of the Wrangler brand. Combining craftsmanship in the details and artistry in the design, this collection is unmatched for premium, heritage denim. Proudly made in the USA with denim from the Con...

CORDURA®, SCHOELLER®, ITG™ Global, 37.5™... STYLE and performance…fabrics used determine both attributes…and every season…we are amazed with textile developments that will EVEN MORE efficiently regulate body temps (breathable, moisture wicking), monitor personal functions (i.e. heart rate via embedded fibers/chips-more on that after the upcoming International CES), fluorocarbon-free treatments or natural sources (merino wool. Tencel recycled poly, bamboo, hemp, organic cotton)-that protect vs the elements in four seasons without chemical toxicity in the production mix, easy cleaning (eco too)-with durability-in a lightweight package with great next to skin feel-all to be delivered in apparel- that fits -for people to wear on many occasions/settings. Highlights from fav labels ---that use stand-out fabrics …including a lot of recycled and organic fibers… Urban tech (Nau) -bike to work (or hike along trails-subway platforms)-in attire-that will look chic worn in any city-including...