LYRA MAG.

Part One 70'sº in December-snow burying flowers-nope-this isn't JUST the weather in the southern hemisphere-anymore. via GIPHY With all the buzz (and hoped for retail $) of the much hyped Fall collections...practically speaking -smart buys to get in autumnal mood are three seasons wearable- multi-tasking-urban/outdoor trendy designs -and price approachable. Top Picks: NAU -sharp urban functional design paired with eco-friendly sourced components-make NAU a fav label. For Fall -this chic knit -with shoulder button-adds to flattering diagonal drape-in pale grey color take wearers from cool Fall nights-to over AC-ed under interiors in July.

GORE-TEX®, LYCRA® Organic Cotton-Recycled Plastic, OrthoLite, Polygiene Favored apparel labels of  Millennials -includes hybrid athlete- athleisure brands...which imo...implies a casual lifestyle AND clued in consumers -reading the info mandated on labels...like listing country of origin (manufacturing), garment care, fiber content and other finishings/treatments. Just like reading the ingredients label on foods/liquids...savvy customers demand transparency. Hangtags that hang with those of the maker- usually adds to a garment's caché...and  helps explain the prices commanded by premium products-in apparel and footwear. Some of the most common that we see... Gore-Tex ® was the first lightweight waterproof/breathable membrane addition to our winter wardrobe ...back in the 80s. Their GTX appearance on hiking and winter boots=game changer. via GIPHY source imgur.com Today there are many Gore-Tex fabrics with varying degrees of windproof/waterproof/breathable-from pro...

NAU, HELLY HANSEN,  FJÄLLRÄVEN, MOUNTAIN KHAKIS , BERGANS of NORWAY,  CAUSE even mild winters have their frigid moments ... via GIPHY source reddit.com Eco minded NAU-uses sustainable fabrics+ repurposed down for it cozy outerwear selections-that deliver in mountain town to sleek urban style.

Outdoor Retailer Winter 2016/17 WOOLRICH, NAU, FLYFLOW Notably, many outdoor apparel makers showed off  classic parka jackets with big front flap exterior pockets, and attached hoods... CPO shirts styles (the dark navy wool versions of yore-inspired by the USA Navy ones)-but beefed up with down or synthetic insulation,  and variety-baseball jacket silhouettes ---but this time made from modern textiles and/or DWR treatment for better warmth-weatherproof wear-and breathability...than what was worn in say Shackleton's time...but interesting...lacking the state of the art body mapping designs...that are popular selling points. New additions are found in some of these jackets=more interior pockets...for all the personal electronics we live with... velcro closures (patented in 1955)...and cutting edge synthetic insulation that rivals down for warmth. SOME of OUR FAVS... Woolrich ® parent has several labels-including their premium collection- John Rich&Bros. --named a...

OR/SLC NAU -is a clothing line that features sharply designed urban outdoor clothes out of eco fabrics...that is a visionary label. Nowadays, consumers (and retailers) FINALLY ' get .' BONUS: made so well that every jacket/top/dress- with all those well placed pockets for our Metro card ---that we have bought over the years-still look brand new despite lotsa machine washing---AND always get compliments from our fashionista colleagues, here in the Big Apple. Highlights From Fall 2015: The biggest deal...imo-use of recycled down from cast-off European duvets...in several winning outerwear selections. functional-funnel neck...cocoon shape is very elegant---650 fill recycled down is super warm-will show off opera length gloves cuffs and high snap collar- keeps cold out-long version of the Syner Cape-recycled poly+37.5 insulation, DWR protective front zip w/ storm flap poncho silhouette Synner Cape $290-recycled poly and 37.5 (Cocona) insulation, DWR treated f...

SLC/Outdoor Retailer & TERNUA -North American Debut Outerwear Collection In demand outdoor gear and apparel functions at a premium-and imo-it's the new fabrics-textiles-materials-with design assists that push the envelope when it comes to the performance pieces/gadgets for adventure/athletic types. AND renders the outdoor stuff  we own over 3 years old-completely outdated. Exciting new materials were introduced from worldwide companies-at the latest Outdoor Retailer Fall 2015 show-sometimes originally developed for military uses-or eco-sustainably sourced/made less toxic -ally (like the fluorocarbon free waterproof/breathable laminates)-as demanded by consumers+regulators-and companies themselves … NAU-down hoody-men's-recycled European down $380  Fall 2015 But we got most excited= fav label NAU and prAna  ( new to us) TERNAU-joined teamed up with sock brand LORPEN-are using re-purposed-recycled down that has been sterilized-sanitized and processed...

CORDURA®, SCHOELLER®, ITG™ Global, 37.5™... STYLE and performance…fabrics used determine both attributes…and every season…we are amazed with textile developments that will EVEN MORE efficiently regulate body temps (breathable, moisture wicking), monitor personal functions (i.e. heart rate via embedded fibers/chips-more on that after the upcoming International CES), fluorocarbon-free treatments or natural sources (merino wool. Tencel recycled poly, bamboo, hemp, organic cotton)-that protect vs the elements in four seasons without chemical toxicity in the production mix, easy cleaning (eco too)-with durability-in a lightweight package with great next to skin feel-all to be delivered in apparel- that fits -for people to wear on many occasions/settings. Highlights from fav labels ---that use stand-out fabrics …including a lot of recycled and organic fibers… Urban tech (Nau) -bike to work (or hike along trails-subway platforms)-in attire-that will look chic worn in any city-including...