LYRA MAG.

OR-SLC/NC Splashes of color in outdoor-fitness-lifestyle wear-starts with Mother Nature's natural beauty -combined with human visuals...and enabled by fabric-textile breakthroughs-that allow the dyes to adhere, accordingly. SOME HIGHLIGHTS from recent Outdoor Retailer Spring '16-mixed in with other NYC media events... Street-wall graffiti-whether sanctioned or illicit-has inspired artistic renditions since cave dwelling days... Wall Art-midtown-Manhattan comic book-graffiti designs...on a mountain bike BELL helmet-infused with  anti-odor/microbial X-Static  on board  COLOR BLOCK-geometric Cordura Tough- Topo Designs trendy white rubber outsole/foxing...with textured color blocked uppers-from  Spanish MAIANS. ..bumped up espadrille, slip-ons =fantastic collection that was new to us! peep-toe woven  rafia sandal....even footbeds get logo print treatment... PISTIL  DESIGNS...haulers in nifty print...lined and features li...

SLC/OR DURABLE "CHAMBRAY" +CORDURA®-Naurelle™ HELPS Power Reebok CrossFit 2015 Spending lots of time in  our native city---that is also considered one of the world's sophisticated fashion capitals---we always felt that urban outdoors-fashion function phenom was never a new concept ever - just an ignored one . Like the map showing who voted for Obama in the 2012 election---tiny bits of blue and large swaths of red…BUT surprise (okay maybe only to some pollsters) -it's where most people live-in those tiny bits. Wikipedia Source Why not attire them? After all it takes going outside to get to all that mass transit---something most city dwellers here do-let alone being outdoors- pursuing athletic and leisure endeavors ---or going somewhere else to experience the open skies. Outdoors stuff sells differently-versus clothes for strictly fashionable needs…those fabric hangtags are demanded-and seal the deal for apparel- for the former-while for stylish ende...

CORDURA®, SCHOELLER®, ITG™ Global, 37.5™... STYLE and performance…fabrics used determine both attributes…and every season…we are amazed with textile developments that will EVEN MORE efficiently regulate body temps (breathable, moisture wicking), monitor personal functions (i.e. heart rate via embedded fibers/chips-more on that after the upcoming International CES), fluorocarbon-free treatments or natural sources (merino wool. Tencel recycled poly, bamboo, hemp, organic cotton)-that protect vs the elements in four seasons without chemical toxicity in the production mix, easy cleaning (eco too)-with durability-in a lightweight package with great next to skin feel-all to be delivered in apparel- that fits -for people to wear on many occasions/settings. Highlights from fav labels ---that use stand-out fabrics …including a lot of recycled and organic fibers… Urban tech (Nau) -bike to work (or hike along trails-subway platforms)-in attire-that will look chic worn in any city-including...